CA Gets Cell Phone Privacy Law

Share this content:
California Gov. Gray Davis has signed a series of privacy bills directed at telemarketers, fax advertisers and wireless phone text-message marketers.


One bill, AB 1769, bans unsolicited commercial text messages to cell phones entirely. According to the governor's office, the bill aims to curtail the practice of cell-phone text advertising before it grows into an industry and protect consumers who must pay for receiving text messages on their wireless devices.


A second bill, AB 2944, duplicates the federal prohibition on unsolicited commercial faxes. The bill lets the state enforce the federal ban on such advertising, Davis' office said.


A third bill, SB 1560, is a follow-up to California's passage last year of a state no-call registry law. It clarifies that small businesses using telemarketing can pay reduced rates for access to the do-not-call list and ensures that the list will be implemented on schedule, the governor's office said. California's DNC list is to take effect Jan. 1.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above