CA Gets Cell Phone Privacy Law

Share this content:
California Gov. Gray Davis has signed a series of privacy bills directed at telemarketers, fax advertisers and wireless phone text-message marketers.


One bill, AB 1769, bans unsolicited commercial text messages to cell phones entirely. According to the governor's office, the bill aims to curtail the practice of cell-phone text advertising before it grows into an industry and protect consumers who must pay for receiving text messages on their wireless devices.


A second bill, AB 2944, duplicates the federal prohibition on unsolicited commercial faxes. The bill lets the state enforce the federal ban on such advertising, Davis' office said.


A third bill, SB 1560, is a follow-up to California's passage last year of a state no-call registry law. It clarifies that small businesses using telemarketing can pay reduced rates for access to the do-not-call list and ensures that the list will be implemented on schedule, the governor's office said. California's DNC list is to take effect Jan. 1.


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here