Buying into the 'Eat, Pray, Love' hype

Share this content:

I have to admit, I wasn't running to the nearest theater to see Eat, Pray, Love — especially since I had written a few articles about the film from a marketing perspective. I didn't want to buy into the hype.

In fact, I had gotten turned off to the film. I'd see the movie poster with Julia Roberts — gelato cone in hand — and roll my eyes.  

But, a friend of mine invited me to see it last week. The prospect of seeing it for free made it much more viable.

I chuckled to myself waiting to sit through two hours and 15 minutes — two hours and 20 minutes with credits, as the theater manager pointed out — of Hollywood at its commercial finest.

You know what? I actually liked it. Really liked it — tepid reviews and all.

I laughed. I cried. I loved that James Franco was in it.

I related to it on a few levels, having spent a good deal of time abroad myself.

At times, I am one of those travelers who tries to avoid places over-run with tourists. But, I have to keep reminding myself it's popular for a reason. There's something that draws people to it — much like a Hollywood blockbuster film.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above