Buyers Drive BTB E-Commerce Increase

Share this content:
Business-to-business e-commerce in the United States will soon enter a high-growth phase and will increase at a compound annual growth rate of 41 percent over the next five years, the Yankee Group, Boston, said last week. The market research firm predicts that BTB e-commerce transaction volume will grow from $138 billion in 1999 to more than $541 billion in 2003.


It believes that buyers will drive the increase as companies ranging in size will eventually adopt BTB e-commerce procurement for convenience and cost-savings potential. As a result of the growth, the Yankee Group believes that four business types will benefit the most: Trenchant buyers include those who leverage BTB e-commerce procurement ease-of-use to negotiate more favorable supplier discounts; vigilant sellers capture more of each customer's total purchases by providing them with convenient buyer-centric BTB e-commerce offerings; cybermediaries bring together previously unknown buyers and sellers; and Internet solution providers include those who provide enabling technologies to support the BTB e-commerce efforts. BTB e-commerce as defined by the Yankee Group is the entire commerce cycle from awareness to product research, comparison, selection, supplier sourcing, transactions, fulfillment and post-sales support.
Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here