*Business Requires Balance of Privacy, Data

Share this content:
WASHINGTON -- "A strong economy demands a balance between the free flow of information and respect for privacy," said Bill Catucci, executive vice president and group executive of North American information services, Equifax Inc., as he kicked off the final day of The Global Privacy Summit 2000, here last week at Omni Shoreham Hotel.

While Catucci stressed the importance of consumer privacy, he added that if privacy issues put an end to e-commerce, everyone loses.

Many consumers do not really understand privacy issues, according to Catucci. he said that consumers who are educated about privacy tend to favor a balance of information exchange and privacy.

"Free flow of information benefits businesses, consumers, and the economy," said Catucci.

If businesses adhere to fair information practices and educate the public, he said, everyone will benefit.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above