Business as usual at TV Guide

Share this content:
On the day that Macrovision announced it was selling TV Guide's to OpenGate for $1, TV Guide was nice enough to give me a call and assure me that, for now, it was "business as usual" at the magazine.

Just to prove it, they sent out a press release on the same day, declaring that the magazine would be giving away free downloads of the 30 Rock Season 3 premiere. All 3 million+ copies of the October 27th issue of TV Guide – which hits newsstands on Thursday, October 23rd - will contain a download code. Readers will be able to get the download right away - a whole week before the show premieres on NBC.

I think this promotion is savvy on many levels:

1) It's a show of strength: the magazine is still promoting itself, as ever. On top of that, it's showing that TV Guide can still be Web-connected, even though the sale separated it from its Web site.
2) The online/download stuff reaches out to a younger audience -- a plus for nearly any magazine.
3) With the wave that Tina Fey and 30 Rock are riding -- thanks to recent Emmy wins and Fey's SNL appearances as Sarah Palin -- there aren't too many better promotional buddies on TV right now (except for maybe the actual Palin, but since she has yet to win an Emmy, maybe not).

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above