Burst Media Plans DM Ad Network

Share this content:

Online ad network Burst Media today plans to launch a separate ad network for direct marketers, Burst Direct.

The Burst Direct network will focus on a broader reach than Burst Media, serving 1 billion monthly ad impressions across about 700 publishers. The traditional Burst Network lets advertisers plan campaigns across specific target audiences using demographics, behavioral targeting and site lists.

"Brand marketers have a certain set of requirements [including] transparency and detailed, niche markets," said Jarvis Coffin, CEO of Burst Media, Burlington, MA. "Direct marketers benefit from having broad reach and affordable, measurable inventory."

Burst Media's publisher network includes Christian Science Monitor and Financial World.

About a dozen advertisers have tested the Burst Direct ad network in the past month. Burst does not yet have results from those campaigns.

"What we're trying to do is see where we need more inventory in which channels," said Andi Schneiter, vice president of Burst Direct.

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here