BTB Provider Takes to Radio, Print

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Century Business Services, or CBIZ, began a print and radio advertising campaign this week targeting small to mid-sized companies in key geographical markets. The effort aims to raise awareness of the company and its range of services.

CBIZ provides outsourced business services, including human resources, account and tax, employee benefits and payroll, to small and medium-sized companies from various vertical markets.

The initial phase of the campaign is to run through the end of the year in Atlanta; Chicago; Denver; Kansas City, MO; Los Angeles; Philadelphia; San Jose, CA; St. Louis; and Washington/Baltimore.

Print ads will run in metropolitan business journals, said Kate Kowalski, director of corporate relations at CBIZ, Cleveland. The primary targets will be CEOs, CFOs and comptrollers.

A Web address and phone number are provided for those wishing to respond.

Creative for the campaign was done in-house.

Kowalski would not discuss the cost of the campaign.


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