BTB E-Mail Lists Are Costliest, Price Index Finds

Share this content:
BOSTON -- Permission-based business-to-business e-mail lists are the most expensive lists on the market, according to an index released at the Direct Marketing Association's 18th Annual Catalog Conference and Exhibition this week.

The Worldata/WebConnect 2001 list price index covers April 2000 to April 2001, said Ray Tesi, corporate vice president at Worldata/WebConnect, Boca Raton, FL. The index is grouped into list categories and compares costs per thousand names for the 12-month period.

The index shows permission-based business-to-business e-mail lists to be the costliest, with an average price of $268/M in April 2001, a $9/M increase from April 2000.

Permission-based business-to-consumer e-mail lists were the next highest in price. In April 2001 the average price was $207/M, compared with $204/M in April 2000.

The lowest-priced lists were nonprofit donor files, with an average price of $75/M in April 2001.

Worldata/WebConnect has been tracking fluctuations in list prices for inhouse reference for more than 10 years.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above