BTB E-Mail Lists Are Costliest, Price Index Finds

Share this content:
BOSTON -- Permission-based business-to-business e-mail lists are the most expensive lists on the market, according to an index released at the Direct Marketing Association's 18th Annual Catalog Conference and Exhibition this week.

The Worldata/WebConnect 2001 list price index covers April 2000 to April 2001, said Ray Tesi, corporate vice president at Worldata/WebConnect, Boca Raton, FL. The index is grouped into list categories and compares costs per thousand names for the 12-month period.

The index shows permission-based business-to-business e-mail lists to be the costliest, with an average price of $268/M in April 2001, a $9/M increase from April 2000.

Permission-based business-to-consumer e-mail lists were the next highest in price. In April 2001 the average price was $207/M, compared with $204/M in April 2000.

The lowest-priced lists were nonprofit donor files, with an average price of $75/M in April 2001.

Worldata/WebConnect has been tracking fluctuations in list prices for inhouse reference for more than 10 years.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above