Brookstone honors Sharper Image gift cards

Share this content:
In what looks like a shrewd move, Brookstone is saying it will offer a discount to consumers who bring a Sharper Image gift card into any of its stores and relinquish it to a store associate. Sharper Image said last week that it would no longer redeem gift cards that had already been issued after announcing it had filed for bankruptcy.

Brookstone is offering an instant 25% savings on purchases of many items it carries, regardless of the value of the gift card, gift certificate or merchandise certificate. The offer isn’t valid for Sony, Celestron, Bose, Panasonic and Tempur-Pedic products.

For the sheer good will alone that this will generate with Sharper Image customers, the move sounds like a good one. Plus, with the rising cost of new customer acquisitions, this looks like a smart way for Brookstone to invest some of that money into acquiring consumers it already knows are interested in products similar to what it carries.

--Chantal Todé

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here