Broadbase Software to Acquire Aperio

Share this content:
Broadbase Software, Menlo Park, CA, a provider of e-commerce analytic and marketing infrastructure applications, this week signed a definitive agreement to acquire Aperio, Natick, MA, a provider of comprehensive e-commerce marketing solutions. Aperio works with Fortune 1000 companies to maximize the value of their marketing investment by designing and implementing BTB marketing strategies and more effectively managing customer lifecycles.


Under the agreement Broadbase will issue approximately 270,000 shares of its common stock in exchange for all the outstanding common stock of Aperio and will assume all outstanding options to purchase common stock of Aperio. The transaction, which is expected to close by May, will be accounted for as a purchase, and upon completion, Broadbase estimates it will have approximately 250 employees.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here