Broadbase Software Launches Branding Campaign

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Broadbase Software Inc. yesterday launched its "Get Closer to Your Customers" branding campaign.

The multimedia effort includes testimonials from several customers of the analytic and marketing automation applications provider.

The global campaign will begin advertising this month in The Wall Street Journal, The Industry Standard and Business Week, and in July, Bunting's Window, a technology program offered on United Airlines, US Airways and TWA, will feature the Menlo Park, CA-based company.

The public television program "Alexander Haig's World Business Review" also will feature Broadbase.

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