Bracelet Marketers to Pay $400,000

Share this content:
A company that marketed a bracelet that it said could relieve pain from arthritis and other ailments has agreed to pay $400,000 and cease making its deceptive claims, the Federal Trade Commission said yesterday.


Media Maverick Inc., Los Angeles, sold the product, the Balance Bracelet, by using infomercials and Internet ads, the FTC said. The company claimed its C-shaped metal bracelets were "electro-polarized" by an undisclosed process, according to the FTC.


Media Maverick's payment settles a lawsuit by the FTC as well as a class-action lawsuit filed by consumers. The $400,000 will go into a global settlement fund, a significant portion of which will go to the FTC to be used to compensate consumer victims, the FTC said.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above