Bowflex Makes Easy Work of Net

Share this content:
Direct Focus Inc., Vancouver, WA, the makers and marketers of Bowflex home fitness equipment and Nautilus Sleep Systems said earlier this month its e-commerce sales for the first quarter of 2000 were up 28 percent.

Reported sales for the first quarter of 1999 were $3.9 million, which jumped to $5 million this year.

According to Brian Cook, president/CEO of Direct Focus, "Internet marketing and sales is a natural extension of our successful direct business model, which also leverages strong brand names, television advertising, an extensive business intelligence database and integrated customer relationship management systems."

The company sells its most popular DRTV products through sites such as and

Full disclosure of first quarter results will be released tomorrow.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above