Bowflex Makes Easy Work of Net

Share this content:
Direct Focus Inc., Vancouver, WA, the makers and marketers of Bowflex home fitness equipment and Nautilus Sleep Systems said earlier this month its e-commerce sales for the first quarter of 2000 were up 28 percent.

Reported sales for the first quarter of 1999 were $3.9 million, which jumped to $5 million this year.

According to Brian Cook, president/CEO of Direct Focus, "Internet marketing and sales is a natural extension of our successful direct business model, which also leverages strong brand names, television advertising, an extensive business intelligence database and integrated customer relationship management systems."

The company sells its most popular DRTV products through sites such as and

Full disclosure of first quarter results will be released tomorrow.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above