Boston Market targets Leap Day birthdays

Share this content:
Boston Market targets Leap Day birthdays
Boston Market targets Leap Day birthdays

Boston Market offered a free lunch to any of the estimated 200,000 Americans born on Leap Day as part of a promotion featuring its limited-time-only chipotle meatloaf and its newest menu item, apple gallette.

On February 29, birthday celebrants were invited to a free individual meal, up to $10 in value. Through promotion on its Web site, the company also ran an online contest for offices to win a free catered lunch on Leap Day, promoting its catering services. This follows a humorous viral video campaign featuring office characters whose jobs are made easier with catering services.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above