Borenstein Group acquires Q2 Marketing

Share this content:

Digital agency The Borenstein Group has acquired Q2 Marketing, a digital and direct marketing shop. 

Borenstein Group will incorporate Q2 into its brand by the end of this week, said Gal Borenstein, founder and CEO of the agency.

The deal will enable the Borenstein Group to offer a full range of healthcare IT and cloud-computing strategic marketing services for its b-to-b and business-to-government clients, said Borenstein.

“Healthcare IT and cloud computing are the two fastest growing segments in IT spending,” he said. “We wanted to get a head start on the competitive terrain.”

Borenstein added that most agencies provide creative or strategic services. But the deal will enable the Fairfax, Va.-based shop to “automate records” so a company can “start the [creative and strategic] conversation from the middle instead of the beginning,” he said.

Borenstein Group will retain Pamela Girardin, founder and president of Springfield, Va.-based Q2, first as a consultant and then in an advisory role, said Borenstein. He declined to provide specifics about the transition.

The acquisition will not result in layoffs, said Borenstein, who declined to disclose the number of employees at each company.

Borenstein Group's client roster includes ADT Security Services, IntelliDyne and Telecommunications Concepts Inc.

Terms of the deal, which closed August 15, were not disclosed.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above