Bookspan Willing to Pay $680,000 in DNC Case

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Continuity marketer Bookspan, Garden City, NY, agreed to pay a $680,000 civil penalty as part of a proposed settlement involving calls to consumers on the national do-not-call registry as well as to people who had asked the company not to contact them by telephone, the Federal Trade Commission said yesterday.


Bookspan is a partnership of Bertelsmann AG and Time Warner Inc. Its Doubleday Entertainment division operates more than 35 book clubs totaling 7 million members.


The FTC complaint alleged that Bookspan called more than 100,000 consumers on the DNC list from October 2003 to August 2004. It also alleged that the company called tens of thousands of consumers who had requested their names be placed on Bookspan's internal no-call list.


The complaint and proposed order were filed yesterday in U.S. District Court for the Eastern District of New York by the Justice Department on the FTC's behalf. Both require a judge's signature.


The proposed settlement requires Bookspan to pay a $680,000 civil penalty and prohibits it from violating the FTC Act and Telemarketing Sales Rule in the future.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters

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