BodyFlex Marketer to Refund $2.6M in Settlement

Share this content:
DRTV marketer Savvier Inc. agreed to establish a $2.6 million consumer refund program to settle a federal complaint of deceptive advertising for its BodyFlex workout system, the Federal Trade Commission said yesterday.

BodyFlex customers will have a chance to get a full refund or a percentage of the purchase price depending on how many consumers seek a refund, the FTC said. In DRTV ads, Savvier made unsubstantiated claims that its 18-minute BodyFlex workout routine could cause users to lose four to 14 inches in seven days, according to the FTC.

The settlement includes a $36 million "avalanche" clause Savvier must pay if it is found to have misrepresented its financial condition. Also, Savvier is banned from making claims for weight-loss exercise and dietary supplement products without scientific substantiation.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above