BMG Reassigns List, Alternative Media Management

Share this content:
BMG Music Services has named List Technology Systems Group's LTS List Management Services division as list manager for its mailing lists and Singer Direct Inc. as alternative media manager for its package insert programs.


Both appointments, announced yesterday, take effect June 8.


The BMG database consists of about 10 million music club buyers in five genre-based clubs. They are the classical club, Encore; the BMG Jazz Club; the Christian club, Sound & Spirit; the pop/rock club, BMG Music Service; and the Latin club, Ritmo Y Pasion.


The files are highly selectable and enhanced with demographic and lifestyle data. Data cards will be available from LTSG after it takes over the files.


The BMG alternative media program consists of more than 100 million package inserts annually.


The lists are currently available through American List Counsel, Princeton, NJ.


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here