BMA Conference Ties in With B-to-B Month

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The Business Marketing Association's June 4-7 International Conference in Chicago will be part of B-to-B Month, which will include events taking place nationwide in June, the association said.


Maureen McGuire, vice president, integrated marketing communications at IBM Corp., will be one of the June 5 keynote speakers. Later that day, Karen Breen-Vogel, CEO of B2B Works, will discuss BTB digital marketing and ROI. Joe Meyer, vice president, business development at Aprimo, will cover improving lead management.


Other events in the month include the Business-to-Business Services Forum in Philadelphia June 2-4, and BtoB Day in New York on June 11.


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