BlueKai hires first SVP of marketing

Share this content:
Cory Treffiletti, SVP of Marketing at BlueKai
Cory Treffiletti, SVP of Marketing at BlueKai

Database marketing company BlueKai has hired Cory Treffiletti to be its first SVP of marketing, says Omar Tawakol, CEO of BlueKai. Treffiletti was most recently president of Catalyst S+F, a marketing consulting firm.

As SVP of marketing, Treffiletti will report directly to the CEO, Tawakol says. Treffiletti currently has three direct reports, but the team is expected to grow in the near future, he says.

BlueKai did not rely on a recruiter for the position, Tawakol says, but did look a bit internally before deciding to hire someone from outside the company. “We kind of knew the type of people that we wanted,” he says. “When I started reaching out to friends it was amazing how many referrals we got.” From the beginning, Treffiletti was a clear front-runner, Tawakol says.

In his role, Treffiletti will oversee all of BlueKai's marketing operations, Tawakol says. “We've gotten to a point where we now have someone looking through our branding, our positioning and how we evangelize our products across our teams,” he says.

In August 2011, BlueKai hired Jon Ingalls, formerly of Amazon.com, to become its CMO, and Sam Wolff, formerly of Yahoo, to be its CFO.

Treffiletti's hiring will not change the overall structure of BlueKai's marketing team, he says.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above