Blue Martini, Intel Sign Marketing Agreement
The agreement calls for Blue Martini, San Mateo, CA, to work at Intel Solutions Centers to optimize its Java-architected Customer Interaction System for the Intel Pentium III Xeon processor as well as for the upcoming Itanium processor family.
Through the relationship, Blue Martini will join the Intel e-Business Center Affiliate Program to highlight Blue Martini's software to technology decision-makers.
The companies are planning to produce technical papers on the results of the timing and porting. Blue Martini also intends to create a training module for its Customer Interaction System that will be offered through Intel training programs to e-business service providers.
According to the two companies, the integration between Intel-powered hardware and the Customer Interaction System (business-to-business and business-to-consumer editions) will ensure high performance and scalability of all Blue Martini applications on Intel-based platforms and architectures.