Blue Martini, Intel Sign Marketing Agreement

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Blue Martini Software, a provider of enterprise software applications, yesterday said that it signed an agreement with Intel Corp. to collaborate on engineering, marketing and sales activities.


The agreement calls for Blue Martini, San Mateo, CA, to work at Intel Solutions Centers to optimize its Java-architected Customer Interaction System for the Intel Pentium III Xeon processor as well as for the upcoming Itanium processor family.


Through the relationship, Blue Martini will join the Intel e-Business Center Affiliate Program to highlight Blue Martini's software to technology decision-makers.


The companies are planning to produce technical papers on the results of the timing and porting. Blue Martini also intends to create a training module for its Customer Interaction System that will be offered through Intel training programs to e-business service providers.


According to the two companies, the integration between Intel-powered hardware and the Customer Interaction System (business-to-business and business-to-consumer editions) will ensure high performance and scalability of all Blue Martini applications on Intel-based platforms and architectures.
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