Blogs (from Brands) That Rock

Share this content:

Uber, GE, and HomeGoods are just a few of the brands that are using blogs to ignite social buzz, build a culture—and hopefully rev up sales.

Stat:  Companies that blog more than 15 times per month get 5X more traffic.

Did that get your attention? Here's another powerful figure from Optimind Technology for you: Blogs are 63% more likely to influence purchase decisions than magazines.

Bottom line: Blogs are impactful. And they're changing the way marketers make impressions on their customers. Without question, brand marketers who use these digital platforms to give their customers a voice can be more persuasive. Blogs are influential; they give customers a creed to believe in, trends to follow, and provide products for consumers to advocate.

Personally, I love perusing blogs from brands that manage to tap into a zeitgeist, raise awareness about an important social issue, or that simply catch me up on the latest trends. These blogs make me feel as if the brand understands me as a person—even helps me define my own likes and interests. And when I'm on the fence about which brands to buy from, I generally go with the company that's made the most impact on my life, often through blogs (and of course through unique, quality products).

So here, I'm highlighting five brands that I feel are currently killing it in the blogosphere. And for those of you looking to find some faves of your own, I've provided a small list of some other impressive company blogs at the end of this article. Feel free to comment and share some of your favorite blogs.

Page 1 of 7

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above