Blogs (from Brands) That Rock
Uber, GE, and HomeGoods are just a few of the brands that are using blogs to ignite social buzz, build a culture—and hopefully rev up sales.
Stat: Companies that blog more than 15 times per month get 5X more traffic.
Did that get your attention? Here's another powerful figure from Optimind Technology for you: Blogs are 63% more likely to influence purchase decisions than magazines.
Bottom line: Blogs are impactful. And they're changing the way marketers make impressions on their customers. Without question, brand marketers who use these digital platforms to give their customers a voice can be more persuasive. Blogs are influential; they give customers a creed to believe in, trends to follow, and provide products for consumers to advocate.
Personally, I love perusing blogs from brands that manage to tap into a zeitgeist, raise awareness about an important social issue, or that simply catch me up on the latest trends. These blogs make me feel as if the brand understands me as a person—even helps me define my own likes and interests. And when I'm on the fence about which brands to buy from, I generally go with the company that's made the most impact on my life, often through blogs (and of course through unique, quality products).
So here, I'm highlighting five brands that I feel are currently killing it in the blogosphere. And for those of you looking to find some faves of your own, I've provided a small list of some other impressive company blogs at the end of this article. Feel free to comment and share some of your favorite blogs.