Blog, Blog, Blog

Share this content:
Be careful what you say about blogs. Copywriter and DM News columnist Bob Bly called blogging a waste of time in our Nov. 1 issue -- and the blogging world went into overtime. (See Letters.) First, a definition for the uninitiated: Short for Web log, blogs are online journals that are typically updated daily. The postings are arranged chronologically with the most recent additions first. Blogs, especially political ones, have had their fair share of attention this year. They can have a big effect on search engine positioning.


In his column, Bob went looking for the ROI and called blogs "rambling, incoherent and more suited for private thoughts than public consumption." He also said better formats exist to share information, including white papers, Web sites and interactive bulletin boards. That's when the name calling began. One reader said Bob's column was a puff piece. Another called him the "Idiot of Marketing." Another said that "marketing is selling smoke, no matter how you look at it. With blogging, you can clear a lot of that smoke away."


Bob tells me that he got so much feedback that he will write a follow-up column soon. He also says that he's not against blogs - "I am curious and interested" - but is he excited and enthusiastic about blogging as the next big thing in marketing? "Not one iota of proof to support a position, as far as I can see," he says. It sounds like the debate rages on.


Election's Over, Now Pass Postal Reform


While preparing our election coverage, I looked through old issues of DM News to see what was said in previous years. This is from 1996: "Postal reform, kids-off lists privacy measures ... will likely be back on Congress' legislative agenda next year since voters kept the Republicans in control of both houses." In 2000, privacy and postal reform again topped the list. And where are we in 2004? Still without postal reform, and privacy bills continue to be on Congress' hit list. Anyone care to wager that we'll be talking about reform again in 2008? Let's hope not.


On a personal note, I want to congratulate DM News' online editor Pat Patullo on his marriage to Cathy Turiano on Oct. 30. Pat is one of our behind-the-scenes staffers, but you see his handiwork every day because he edits and puts together our e-mail newsletters as well as updates DMNews.com. Everyone here at Courtenay Communications wishes them a lifetime of happiness together.


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here