Blockbuster now offering content direct to TVs

Share this content:

Blockbuster Inc. has introduced the 2Wire MediaPoint digital media player which will allow Blockbuster OnDemand content to be accessed directly through a user's television set. The player will be available for free for a limited time with the advance rental of 25 Blockbuster OnDemand movies for $99. They can be ordered at Blockbuster.com.

Previously, Blockbuster sold video downloads via Movielink, which primarily brought video content to computers or other portable video gadgets. Blockbuster bought the company for $7.7 million last year.

The MediaPoint digital player works with any broadband connection through either Wi-Fi or a wired Ethernet cable. The content will have fast forward, rewind and pausing capabilities and will support high definition content.

After the initial 25 rentals, movies will range in price and many will be available for $1.99. The library includes thousands of titles. Blockbuster will begin shipping the players in time for the holidays.

It remains to be seen if the move will effect Blockbuster's more than 7,500 retail locations. Representatives of Blockbuster did not return phone calls in time for press deadlines.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above