Blockbuster, DIRECTV Form Marketing Agreement

Share this content:
Blockbuster Inc., New York and DIRECTV, normally considered competitors for consumers' entertainment dollars, yesterday said they entered a marketing agreement.


The two companies will jointly offer pay-per-view movies through DIRECTV's service. Blockbuster in turn will promote and sell satellite TV systems and services in its stores.


While financial specifics were not released, Blockbuster said it would get a share of pay-per view revenues from the joint channels and receive incentives to sell DIRECTV systems in its stores. DIRECTV gains access to 5,000 Blockbuster retail stores and said it expects the deal to increase its earnings and market share of the satellite TV industry.
Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here