Blagman Acquires Interest in Century Media

Share this content:
Global direct response TV and advertising agency Blagman Media Inc. announced yesterday that it would acquire a substantial interest in Century Media Inc., the direct response marketing agency that bought former DRTV giant Williams Worldwide Inc.

Blagman, Los Angeles, said it plans to acquire at least 10 percent of Century Media's stock by the end of August in a stock-for-cash deal. The company has an additional option to acquire the remainder of Century Media's stock for stock and cash.

Further details of the agreement were not disclosed.

Century Media, Santa Monica, CA, bought Williams Worldwide in 1999 and renamed it Century Direct. Williams once was the largest company of its kind in the DRTV industry, boasting $80 million in annual billings, but it had fallen on hard times when it was sold.

Gerald Bagg, executive vice president at Century Media, said the acquisition will provide his company with additional resources needed for continued growth. Blagman recently became a public company with the goal of expanding its direct-to-consumer advertising business and consolidating the direct response industry.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above