Blacklisting IP addresses is not a solution

Share this content:
Internet protocol (IP) address blacklisting is not a solid solution for click fraud, according to new research by Anchor Intelligence.

"It's a very complex problem," Ken Miller, CEO and co-founder of Anchor Intelligence, said during a meeting with DMNews at SES San Jose. And blacklisting an IP address is not a good solution for it, he said.

The research was based on a three week study that took place during the month of July. According to the results, about one out of four users "were tied to two or more distinct IP addresses, or were from a single IP address that was tied to multiple users."

IP addresses can be compromised by programs like botnets without the user's knowledge, the company said. As a result, blacklisting these IP addresses could result in missed search marketing opportunities.

"A blanket list doesn't help the problem," Miller said.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here