Biozhem Signs 'Bionic' Actress for Infomercials

Share this content:
Lindsay Wagner, who portrayed Jaime Sommers on "The Bionic Woman," has been signed to play celebrity host on a worldwide infomercial promoting Biozhem Cosmoceuticals skin-care products.


Wagner, who starred in the spinoff of the 70s sci-fi series "The Six Million Dollar Man," is the cornerstone of a marketing campaign for the RevitaCel Skin Care System, Biozhem said. Tests of the long-form spot are scheduled to begin in mid-October, with full rollout planned for November.


The exact channels on which the infomercial will run have not been decided. However, the campaign is targeting primarily a female demographic.


Wagner is an Emmy-winning actress and the author of two books on natural and vegetarian cuisine. She was selected because of the respect she has gained as an actress and as an advocate of natural health lifestyles, said Jim Chapin, Biozhem's board chairman.


Biozhem, San Juan Capistrano, CA, is a developer and marketer of skin care products for women and men.


Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here