Bigfoot Offers Marketers a Jumpstart on the Holidays

Share this content:
Bigfoot Interactive has started the Holiday Jumpstart Program, a customizable e-mail marketing service that allows retailers and marketers to get an early start on their holiday season marketing programs.


The service includes creative, preference/survey pages, modeling, lists and delivery components in which Bigfoot will:


· develop two e-mail templates, along with two test cells for each template.


· create a subscriber preference or survey page and include one month of hosting.


· develop a custom, predictive model to identify key prospects.


· test up to 100,000 opt-in names based on modeling and select requirements. Offline prospects are available as well.


· deliver e-mail offers to up to 100,000 prospects in a one-time mailing.


"Customer intelligence and the ability to encourage sales right up to the very last minute will be even more critical this holiday season," said Al DiGuido, Bigfoot's CEO. "Retailers are still assessing the impact of recent events on sales and their initial traditional marketing efforts."


He said that the Holiday Jumpstart Program was developed to help marketers and retailers drive new sales and possibly recoup lost sales through a program that uses e-mail as its centerpiece.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above