Best Practices Are Killing Marketing - It's Time to Test and Learn

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Tuesday, October 21
1:00PM ET/10:00AM PT


Multiple screens, countless channels, five-second attention spans: This environment requires unique experiences to get clicks and conversions—not a broad "best practice" that's easily copied.

Break free from “best practice” to tackle the challenges created by customers' high expectations for effortless interactions. Adopt an agile and iterative mind-set. Agile marketing is not a new concept, but an increasingly important approach to delivering customer-centric digital experiences based on the unique needs and wants of your customers.

The key to achieving demonstrable results and ROI in your digital marketing efforts is to execute in a flexible, agile manner—and to leverage technology that supports execution by providing real-time insights.

Join us to discover:

  • The key principles of agile marketing and how you can adopt them today
  • Techniques for using real-time data to uncover insights to inform your marketing strategy
  • A system for executing in real time, while keeping the big picture in sight
  • Common challenges EPiServer customers have faced and how those challenged were solved
  • Insights EPiServer has gained in adopting our own test and learn methodologies to deliver a friction-free digital experience to our own customers

eBook Offer: All webinar registrants will receive a copy of our eBook, “5 Principals for Finding and Fixing Marketing Problems in Real Time.” In this do-it-yourself guide for agile marketers, discover the framework for analyzing your current efforts, identify its strengths and weaknesses, face up to (and move on from) mistakes, take creative risks, experiment with new approaches, and learn and get better every day.

Featured Speakers:



Joakim Holmquist, Digital Marketing Manager, EPiServer

Joakim Holmquist heads global Digital Marketing strategies at EPiServer. With a solid perspective from both the agency-side and corporate marketing viewpoint, Joakim is a vocal supporter of excruciatingly simple products and ideas that are coupled with crisp, buzzword-free marketing based on data. As a digital marketing practitioner, he executes with scientific experimentation as the best way to learn and gain insights about human behavior.





Donna Pahel, Director of Digital Marketing and eCommerce Solutions, EPiServer

Donna Pahel is Director, Digital Marketing & E-commerce Strategy at EPiServer in North America. As an industry expert with 18 years of experience as a practitioner, Donna brings forth thought leadership and strategic insight from the Customer point-of-view. Most recently, Donna was Director, Digital CRM, leading digital customer relationship marketing for $10B+ multi-format retailer, Giant Eagle, Inc. Overall, her 18 years of industry experience span B2C and B2B marketing across multiple industries including retail and manufacturing with both client-side and agency-side perspective.

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