Best Buy targets women, Advertising Week panel

Share this content:
Think consumer electronics, think suburban moms? No? Well think again. Best Buy has found that a large part of its audience is coming from women and its not a surprise, since women are often household decision makers. In today's Advertising Week panel, "Doing Business in the Age of the Female Economy. Is Your Brand Ready?," the electronics manufacturer spoke about its shopping experience being targeted specifically towards women with personal shoppers who can describe products in layman's terms. The panel also included members of the new women-focused Omnicom agency G23, who spoke about the different ways to reach women and the cross cultural parallels that come about to reaching women globally.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above