Belardi/Ostroy ALC Debuts Programs for Lamps Plus, Sensational Beginnings

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Belardi/Ostroy ALC LLC, New York, said Friday that it was named list manager for the Lamps Plus Internet/catalog file and the Sensational Beginnings catalog blow-in program, both available for the first time.


The Lamps Plus Internet/catalog file has 150,900 last-12-month buyers of indoor and outdoor lighting and home decor. The file is 65 percent female with an age range of 40-45 and average order of $205. Selections include recency, dollar (last purchase or cumulative), gender and geography. The base price is $115/M.


The Sensational Beginnings catalog blow-in program offers 12 million insert opportunities annually and costs $40/M. Sensational Beginnings buyers are 85 percent female with an average age of 36, average income of $79,000+ and average order of $79.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters

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