Belardi/Ostroy ALC Adds Lillian Vernon, Colorful Images to Client Roster

Share this content:

Belardi/Ostroy ALC LLC has added the Lillian Vernon inserts programs and Colorful Images catalog file to its managed properties roster effective today, the New York company said.

The Lillian Vernon and Lilly's Kids package insert programs are made up of 2 million packages annually and the catalog blow-in programs offer 60 million insertions per year.

The Lillian Vernon titles will both benefit from BOALC's Co-op Connection, a service that helps manage clients' use and participation in cooperative databases. The company also will have access to BOALC's Growth Strategies Group, which focuses on multichannel marketing.

BOALC also will become the exclusive list broker for Lilly's Kids June 1. It already manages the Lillian Vernon mailing list files.

The company has assumed management of the Colorful Images catalog file of 575,000 last 12-month buyers.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here