Being Stalked by an Online Dating Site

Share this content:
Being Stalked by an Online Dating Site
Being Stalked by an Online Dating Site

Online dating! Why not? For those individuals who are unattached—and even for some of those who aren't—it's a common New Year's resolution to find a romantic companion.

In February, we have a rippin' Battle of the Brands pitting the two major online dating sites against each other, but that of course neglects the niche dating sites that have piled up like holiday calories. There's Date a Cougar for young men interested in older women, Ashley Madison for married people who want to cheat, Grindr for gay hookups, Blendr for straight hookups, JDate for people who are Jewish, Geek 2 Geek for the nerd set, Plenty of Fish for the unscrubbed masses, and OKCupid for the young and overly-educated (read: Poor hipsters).

Obviously, I've been exploring a lot of dating sites lately—on my work computer to boot, which I hope won't be an HR problem—and I've been getting a lot of dating-related banner ads. The site that's most prominently featured? Christianmingle.com.

And this is baffling to me because while many of my recent search queries have indeed centered around online dating sites, nothing in my search history—I don't think—indicates that I'm Christian or that I'm at all spiritual. Of course, I signed up for the service—which paired me with a bunch of women in their 50s based out of New Jersey. So, no, definitely not the sort of dating site that's right for my lifestyle.

That got me thinking: Shouldn't marketers for services as personal as dating do a better job of targeting? Now, because the banner ads for Christianmingle.com showed up on my work computer, on which as a journalist I search for a pretty wide range of queries, I accept that some of the targeting elements might be a little skewed. But still: I research a lot of tech queries and government regulations and marketing campaigns. I book travel. Clearly I'm busy. If anything, I would think Match.com would be a better ad to surface than Christianmingle.com.

All of that irritation comes from the marketing journalist in me.

But from a personal standpoint—the standpoint of a consumer still slightly wary of online tracking—I'm actually kind of grateful that whichever network pushed Christianmingle's banners didn't know enough about me to send ads from a dating site that is actually relevant to my interests.

So for some products and services—say I'm in the market for a new ski shell—I definitely want targeted ads that present me with more options. But for others that are a little more personal, like online dating, I'd want the marketers to step off and let me figure out what I want by myself.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above