Beam Global names George CMO, SVP

Share this content:

Beam Global Spirits & Wine named Kevin George CMO and SVP, effective September 28. He will oversee global brand strategy development and consumer insights and build programs for the brand's portfolio, which includes Jim Beam, Maker's Mark, Sauza, Cruzan, Courvoisier, Canadian Club, Effen, DeKuyper and Laphroaig.

George will succeed Rory Finlay. Previously, George worked for 13 years at Unilever, most recently as VP and GM of its deodorants and hair care business unit. He is credited for making the unit the fastest growing Unilever business in the US.

Prior to joining Unilever, George spent seven years at Seagram Americas, where he held sales and marketing positions for the Captain Morgan, Crown Royal, Chivas Regal and Absolut brands.

Beam also announced on September 22 that it will not sponsor NASCAR's Sprint Cup Series next year. Bill Newlands, president of Beam Global Spirits & Wine US, said in a statement that after an extensive review of its marketing strategy, Beam had to find new alternatives to fuel growth in 2010.

Beam declined to comment other than issuing a statement.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above