BBDO New York Wins FT.com

Share this content:
FT.com, the Internet partner of the Financial Times, London, has named BBDO New York to head a $15 million integrated marketing program in the fourth quarter to accelerate consumer trials and deepen user relationships.


The campaign, which includes online and offline advertising, broadcast and direct mail, will represent the second phase in FT.com's U.S. introduction since the Web site was relaunched in February.


Barry Herstein, senior vice president and group marketing director at FT Group, said the company's mission was "to establish FT.com as the preeminent global business brand in the U.S."


He added, "To date, we have been successful in setting the groundwork for our brand with a broad-based, mass media effort. We have asked BBDO New York to continue to provide strategic direction for the brand and to coordinate this effort in conjunction with other planned marketing activities."
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above