Bauer Publishing e-mail, Johnson Smith master files available

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Worldata has exclusive list management of the newly available Bauer Publishing E-mail Master file.

Bauer Publishing releases nine women's teen and entertainment title files including In Touch Weekly, Life & Style Weekly, Woman's World and Soaps In Depth.

The e-mail master file consists of more than 80,000 subscribers, primarily women ages 20 through 50. The total file costs $150/M.

The list is recommended for consumer offers, subscriptions, cell phone offers, automotive offers, financial investments offers, self-improvement, parenting, leisure and more.

Worldata is headquartered in Boca Raton, FL.

Also, New York-based list company Adrea Rubin was recently appointed by cataloger Johnson Smith Company to manage a merged master file of its catalog titles. The list company will be focusing on sales to noncatalog mailers.

Johnson Smith, Bradenton, FL, has titles including The Lighter Side, Full of Life and Things You Never Knew Existed. It is one of the United States' oldest catalog companies, providing items via mail since 1914.

The age of its customers ranges from 35 to 65. Sixty-eight percent of buyers are female.

The master file offers opportunities for a 1-month or 3-month combined hotline; and a 6-month or 1 year combined buyers. The 515,144-person list of 13-24 month combined buyers is available for $105/M. Marketers can also purchase the 28,666-person list of 1-month catalog requestors for $70/M.

The master file is updated monthly. It can be selected by gender, payment method, single versus multi-buyers and lifetime purchase amounts.


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