Bauer Publishing e-mail, Johnson Smith master files available

Share this content:

Worldata has exclusive list management of the newly available Bauer Publishing E-mail Master file.

Bauer Publishing releases nine women's teen and entertainment title files including In Touch Weekly, Life & Style Weekly, Woman's World and Soaps In Depth.

The e-mail master file consists of more than 80,000 subscribers, primarily women ages 20 through 50. The total file costs $150/M.

The list is recommended for consumer offers, subscriptions, cell phone offers, automotive offers, financial investments offers, self-improvement, parenting, leisure and more.

Worldata is headquartered in Boca Raton, FL.

Also, New York-based list company Adrea Rubin was recently appointed by cataloger Johnson Smith Company to manage a merged master file of its catalog titles. The list company will be focusing on sales to noncatalog mailers.

Johnson Smith, Bradenton, FL, has titles including The Lighter Side, Full of Life and Things You Never Knew Existed. It is one of the United States' oldest catalog companies, providing items via mail since 1914.

The age of its customers ranges from 35 to 65. Sixty-eight percent of buyers are female.

The master file offers opportunities for a 1-month or 3-month combined hotline; and a 6-month or 1 year combined buyers. The 515,144-person list of 13-24 month combined buyers is available for $105/M. Marketers can also purchase the 28,666-person list of 1-month catalog requestors for $70/M.

The master file is updated monthly. It can be selected by gender, payment method, single versus multi-buyers and lifetime purchase amounts.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above