Banta Personalizes Marketing for Cancer Centers

Share this content:
Banta Corp. has received a contract to provide multichannel marketing services to the Cancer Treatment Centers of America, a network of cancer-treatment hospitals, the company said yesterday.

Financial details were not disclosed. Banta said its Integrated Media subsidiary would provide personalized marketing communications for the centers via print, Web and e-mail.

The centers operate a call center that receives communications from consumers by phone, e-mail and online text chat. Specialists determine the consumer's needs and enter the information into a database, which "nurture marketing" team members use to develop personalized informational materials including brochures, pamphlets, direct mailers, e-mails and Web content.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above