Bank Targets Start-Ups With Multichannel Effort

Share this content:
Crestmark Bank announced a multichannel marketing campaign yesterday to promote the financial services it provides to start-up businesses.


According to Crestmark, Troy, MI, it will use direct mail, print advertising and radio for the campaign.


The campaign began with a 12-week radio effort featuring three spots. The company said that two spots are targeted to business owners and one to bankers. Each features the key message: "Crestmark Bank is the business and bankers' resource that specializes in providing working capital to businesses like yours."


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here