Bank of America Plans Personalized Web Services

Share this content:
Bank of America yesterday announced the upcoming launch of a customer relationship management program offering personalized Web customer services for its online financial clients.

The program, dubbed My Bank of America, will let consumers manage all their online bank accounts on a single site customized for their needs. The service is scheduled to debut in early 2002.

My Bank of America will aggregate financial information from multiple institutions, including those outside Bank of America. In addition to banking services, consumers will be able to access information about their mortgage and investment accounts and their promotions-rewards programs such as frequent-flier miles as well as get stock quotes and market data.

The program will encourage consumers to do all their online financial transactions with Bank of America. Bank of America, Charlotte, NC, created the CRM program in partnership with aggregation system provider Yodlee Inc. and CRM services provider BroadVision, both of Redwood City, CA.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above