B2C Customer Acquisition System Debuts

Share this content:

CertainSource's Source Efficiency Index helps consumer marketers fish for leads in the right places.

Fishin' for better customer acquisition
Fishin' for better customer acquisition

Certain Source today released CertainSource Acquire, what the company is billing as the first customer acquisition management system for B2C enterprises. At the heart of the SaaS platform's value proposition is the Source Efficiency Index that identifies the URLs that generate prospective customers and enables marketers to gain efficiencies by concentrating spending on the highest-producing sources.

“Email marketers have to get 30% new people on their lists each year just to keep even. This platform is designed to allow you to do that,” says CertainSource CEO Neil Rosen. “All of the leads that flow into the platform carry an ID of their source, and that's very different in B2C.”

Acquire continues to track sources of leads, even tracing them back to referrals from other customers in the database to assess customers with lifetime values.

Rosen claims that, during a six-month beta test, companies using Acquire charted that, on average, 85% of their solid customer prospects emanated from URLs identified as top-performing sources.  “Instead of trying to tweak some little feature of functionality,” he says, “what email marketers need to do is grow their lists.”

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above