AZ Manages Seed Insert Programs

Share this content:
AZ Marketing Services Inc., Cos Cob, CT, announced its management of the Henry Field's Seed & Nursery and the Gurney's Seed & Nursery order acknowledgment programs.

Inserts ride along with the order acknowledgment letters sent to direct mail customers of each company.

Henry Field's has an annual volume of 250,000 packages, while Gurney's has an annual volume of 480,000. Both programs are priced at $55 per thousand.

Buyers of Henry Field's spend an average of $37 per order. Gurney's buyers spend an average of $42 per order. Buyers of both merchants are 55 percent male.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above