Avoiding bumps in the inserts road

Share this content:

All insert media requires keen attention to production specifications but, with credit card statement inserts, you need to be extra careful. Focusing on proper production and delivery of inserts is the first step. Most programs have exacting specifications. Study all pallet-stacking requirements and special carton labeling to be sure your printer has the capability to meet them.

Ensure your printer includes time in the schedule for proper carton packing. Often, inserts must be packed into bundles of a certain amount of inches, with cardboard inserts at the top and bottom of each bundle, and banded with an acceptable material.

Some insertion facilities have specific days and some require advance appointments. Build extra days into the production schedule for approval.


Paperweight must be heavy enough for a successful business reply card return

Many programs require barcoding on each insert, so plan extra space. Select paper that ensures your piece does not exceed weight requirements, but is thick enough for a successful business reply card return.

Send preaddressed FedEx labels to the issuer so they can send any customer orders they may receive back to you.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above