Attune Integrates Marketing Supply Process

Share this content:
Attune Inc. this week released Attune Marketing, an Internet-based software for business-to-business and business-to-consumer companies that integrates all aspects of the marketing supply chain.


The marketing automation program allows companies to align marketing activities with corporate objectives, analyze the success of activities, highlight successful processes and then decide which efforts should live on in the next planning phase.


"The application thinks like a marketing person thinks and it incorporates and enables marketing's best practices," said Jill K. Snyder, vice president of corporate marketing at Attune, Indianapolis.


As a central repository of marketing activities, the Web-based application gives its users quick and easy access to strategies and activities in other parts of the company. It aids one-to-one marketing and advertising campaigns.


Cincinnati Bell Telephone, Brawn Consulting in Chicago, Grand Technologies in Toronto, and two Indianapolis companies, theme park developer Entercitement and trade show organizer Event Pro, have signed up as charter clients.


- Mickey Alam Khan
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above