ATA Demands Hearing on Proposed CA Dialer Ban

Share this content:
The American Teleservices Association is appealing a decision by the California Public Utilities Commission to rule on a proposed zero-percent abandonment rate for predictive dialers without a public hearing.

ATA legislative affairs director Matt Mattingley said yesterday that his organization had filed a request for a public hearing as part of its written comments about the commission's proposal. The commission decided in February that public hearings were not necessary because proceedings concerning the proposed zero-percent abandonment rate were "quasi-legislative" in nature.

"What they've attempted to do is short-circuit the process," Mattingley said. "Their rationale, I thought, was exceptionally weak. It gives the appearance that they're trying to skate by this."

A law enacted last year in California ordered the state's Public Utilities Commission to determine what an acceptable abandonment rate for predictive dialers would be. The commission proposed that the rate should be zero.

Predictive dialers, which greatly increase the efficiency of outbound call centers, occasionally dial a number when no agents is available and then hang up, resulting in an abandoned or "dead air" call. But telemarketers argue that setting the abandonment rate to zero would negate any efficiencies gained through the use of predictive dialers and effectively ban their use.

A commission spokeswoman was not available for comment yesterday. The commission is scheduled to make a final ruling on the zero-percent abandonment rate in June.

In addition to the ATA, several members of the teleservices industry have submitted comments in favor of public hearings. Mattingley said he expected the combined appeals would lead the commission to change its stance.

"They're going to see that the industry objects strenuously to bypassing the public hearing part," he said. "I would say that they would then come out and schedule a date for the hearing."


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above