AssociationCentral.com Purchases Columbia Books

Share this content:
AssociationCentral.com, an online destination for trade association and nonprofit organization specialists, recently acquired trade book publishing firm Columbia Books Inc. Financial terms were not disclosed.


The acquisition allows AssociationCentral to market and leverage its first proprietary catalog of books, which typically document industry trends in areas such as professional associations and not-for-profit organizations.


Before this announcement, AssociationCentral had been purely an information source for the trade association market, with more than 1,000 links to professional organizations, nonprofit groups and advocacy associations.


AssociationCentral, Bethesda, MD, will not sell books directly but will have a link to ColumbiaBooks.com.


Additionally, AssociationCentral's search engine will present viewers -- who type in an interest in literature about trade associations and nonprofit organizations -- with a link to ColumbiaBooks.com.


Columbia Books, Washington, has published trade books for 30 years. The company said it is in its best interest to operate as a whole subsidiary of the year-old AssociationCentral.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here