Aspen to support Jaguar Land Rover's global aftersales marketing

Share this content:
Aspen to handle Jaguar Land Rover's global aftersales marketing
Aspen to handle Jaguar Land Rover's global aftersales marketing

Aspen Marketing Services, a division of Epsilon, announced July 3 that it had expanded its relationship with Jaguar Land Rover, and will now be supporting all global aftersales marketing for the company, says John Vierheller, EVP of automotive at Aspen.

Aspen has already begun its work for Jaguar Land Rover's global aftersales division, he says. Aftersales means that Aspen will be targeting customers who have already purchased a Jaguar or Land Rover and will market to them by keeping them informed about maintenance on their vehicle, as well as accessories and add-ons that can be purchased, he says. To do this, Aspen will work with 17 of Jaguar Land Rover's National Sales Companies (NSC's), which manage 2,305 dealerships and stores in 177 countries.

“How do you take someone who's purchased a vehicle at a dealership and maintain a relationship with them?” he asks. As such, Aspen will manage both B2C and B2B communications, he says.

“We're working on everything from internal communications that go from Jaguar Land Rover Central to national sales companies to help them sell accessories and other items, all the way through to providing assets for customer communications,” Vierheller says. These will include multichannel, CRM-based campaigns which will include direct mail, email, and other mediums, he says, adding that depending on the country and the dealership, the direct marketing strategies may differ.

Aspen won the account after a formal RFP process that lasted more than three months, Vierheller says. The outgoing agency is Palmer Hargreaves, he says.

Vierheller says he wasn't sure how many other agencies were considered for the spot, and he did not specify the financial details of the account.

Jaguar Land Rover could not be immediately reached for comment.
Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here