Arnold Palmer to Tout Medical Products

Share this content:
Invacare Corp., New Orleans, is preparing to debut a direct response television campaign in the first half of 2002 featuring legendary golfer Arnold Palmer as spokesman.

The campaign will promote Invacare's home medical products. The campaign's slogan, "Yes, you can," will urge consumers to live independent lives with the aid of the company's products.

Palmer was picked as spokesman for the campaign because of his reputation for achievement and his positive attitude, Invacare executives said. The company expects Palmer to help establish its brand, create attention for Invacare products and accelerate their acceptance by consumers.

In addition to the DRTV campaign, Palmer will appear in Invacare television, print and radio advertising, point-of-purchase displays and merchandising materials.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above