Why Google's Second Shot at Programmatic TV Buying Will Work

Why Google's Second Shot at Programmatic TV Buying Will Work

Things have changed since 2012, and Google's re-entry to the market will change it even more.

How Data Catapulted the Personalized Children's Book

How Data Catapulted the Personalized Children's Book

Lost My Name developed a unique brand out of unique literary experiences

The Monday Stack: Ads, AdTech and Addressable TV

The Monday Stack: Ads, AdTech and Addressable TV

Our weekly column about marketing tech and ops

How Collaborative Data Helps Marketers Read the Clouds

How Collaborative Data Helps Marketers Read the Clouds

The Weather Company and LiveRamp collaborate for a first of its kind data integration

Programmatic Display Spending to Reach Nearly $33 Billion

Programmatic Display Spending to Reach Nearly $33 Billion

Programmatic advertising appears to be stronger than ever

Repeat Message as Needed

Repeat Message as Needed

A deep dive into the key topic of cadence

DMN's 2017 Agency Snapshot

DMN's 2017 Agency Snapshot

Discussing the evolution of direct with some of the industry's leading agencies

The Monday Stack: Heard of CCM?

The Monday Stack: Heard of CCM?

Our weekly column about marketing tech and ops

3 Things Marketers Should Look for in a Brand Partner

3 Things Marketers Should Look for in a Brand Partner

Two West Elm directors reveal what they look for in choosing a brand partner and share examples of successful collaborations.

What Prevents Women from Breaking into the "She-Suite"?

What Prevents Women from Breaking into the "She-Suite"?

A panel featuring Arianna Huffington, YouTube's Susan Wojcicki, and others shared what they think inhibit women from securing leadership positions

The Monday Stack: AI Makes My Head Hurt

The Monday Stack: AI Makes My Head Hurt

Our weekly column about marketing tech and ops

Why Amazon Might Make NFL Streaming Work

Why Amazon Might Make NFL Streaming Work

How Deep Learning Will Disrupt Marketing

How Deep Learning Will Disrupt Marketing

If brands and marketers want to get the right message to the right customer at the right time, they need to prepare

In a World of Media Bias, The Wall Street Journal Seeks Objectivity

In a World of Media Bias, The Wall Street Journal Seeks Objectivity

The Wall Street Journal's VP of marketing and sales explained how the brand found its positioning during the 2016 presidential election

How to Use ABM for Customer Acquisition

How to Use ABM for Customer Acquisition

Patient investment in strategic ABM makes sense when you're hunting the big "whale account"

Methods to Avoid Ad Placement Issues

Methods to Avoid Ad Placement Issues

Marketing leaders break down the best ways to approach ad placement

The Debate Over Data Will Never End

The Debate Over Data Will Never End

Consumers are worried demands will grow, brands are worried it will be taken away

3 Rules for Marketing in Trump's America

3 Rules for Marketing in Trump's America

The former CMO of The Hershey Company shared his guidelines for marketing during the Trump presidency

Grocery Industry Ripe for Digital Transformation

Grocery Industry Ripe for Digital Transformation

Grocery shopping habits are shifting and marketers will need to adapt

The Changing Face of Agencies

The Changing Face of Agencies

Today's most digitally savvy agencies are also consultancies, and they're helping brands drive deep digital transformation

How Digital Agencies Find (and Keep) Clients

How Digital Agencies Find (and Keep) Clients

Finding clients worth keeping, and keeping the clients you find

The Monday Stack: Art and Data

The Monday Stack: Art and Data

Our weekly column about marketing tech and ops

Advance Auto Parts Revs Up Engagement With Castrol Campaign

Advance Auto Parts Revs Up Engagement With Castrol Campaign

How the auto parts company engaged consumers with an ad series

Why Email is the Common Denominator for Zillow Brands

Why Email is the Common Denominator for Zillow Brands

Upon acquisition, Zillow found many of its sub-brands were using the same email provider.

5 Reasons ABM is Key to B2B Success

5 Reasons ABM is Key to B2B Success

More and more companies are producing successful results from ABM practices

What Apple's AR Venture Means for Marketers

What Apple's AR Venture Means for Marketers

Does Apple's pivot to AR make it the next big thing?

One on one: Artfinder on Personalizing Art Tastes

One on one: Artfinder on Personalizing Art Tastes

Jonas Almgren describes how his company is bringing machine learning to the world of art.

How Understanding Identity Can Help Avoid Fraudulent Traffic

How Understanding Identity Can Help Avoid Fraudulent Traffic

The need to know identity is greater than ever before

One on One: Matthew Myers on Scaling Influence

One on One: Matthew Myers on Scaling Influence

Matthew Myers of Tidal Labs explains why influencer marketing is only scalable through technology

4 Obstacles that Prevent Marketers from Executing Their Data-Driven Strategies

4 Obstacles that Prevent Marketers from Executing Their Data-Driven Strategies

A new study by the CMO Council and RedPoint Global analyzes the hurdles that prevent marketers from moving from strategy to execution.

The Monday Stack: 3/27/2017

The Monday Stack: 3/27/2017

Our weekly column about marketing tech and ops

CMS Enters New Paradigm Shift

CMS Enters New Paradigm Shift

It's more important than ever for brands to choose the right platform

Trump Aims to "Salesforce" Government

Trump Aims to "Salesforce" Government

A new Washington office will streamline government by using business leaders and business tactics.

One on One: Kevin Lindsay on the Experience Business

One on One: Kevin Lindsay on the Experience Business

At Adobe Summit 2017, Kevin Lindsay gives his perspective on the "experience business" theme

Examining the Cost of Customer Acquisition in the Age of Walled Gardens

Examining the Cost of Customer Acquisition in the Age of Walled Gardens

With costs rising, marketers face choice between cheaper paths through walled gardens or building out their own profiles at a larger cost.

Full Circle Insights Launches ABM Solution

Full Circle Insights Launches ABM Solution

Matchmaker will give sales, revenue, and marketing operations managers the ability to generate and convert leads

One on One: Kendall Collins Talks CMOs and How Marketers Can Better Prepare for Technology Glitches

One on One: Kendall Collins Talks CMOs and How Marketers Can Better Prepare for Technology Glitches

The AppDynamics CMO discusses the C-suite executive's evolving role, apps, and technological mishaps, including stack-building misconceptions and how marketers can better prepare for technology issues.

Wayin Launches Revamped Campaign App Store for Marketers

Wayin Launches Revamped Campaign App Store for Marketers

Repurposed marketing campaign template store gives brands new opportunities

Over $12 Billion of Ad Spending Possibly Wasted on Fraud in 2016

Over $12 Billion of Ad Spending Possibly Wasted on Fraud in 2016

Almost 20% of the $66 billion spent last year on digital ads globally may have been wasted on fraud

Foursquare Unveils Predictive Analytics Platform

Foursquare Unveils Predictive Analytics Platform

Better data for better results

Pop-Up Stores Are Getting Smarter

Pop-Up Stores Are Getting Smarter

Pop-up stores can reflect deep integration with modern, high-tech marketing methods

The Monday Stack: 3/20/2017

The Monday Stack: 3/20/2017

Our weekly column about marketing tech and ops

Welcome to eCommerce Week

Welcome to eCommerce Week

Selling over the Internet, in different shapes and forms, will be the subject of this themed week

Marvel Unlimited Should be Better than it is

Marvel Unlimited Should be Better than it is

This compelling subscription service illustrates the problem with not optimizing the customer experience across channels.

One on One: Brad Simms on Why CMOs Need Business Agencies

One on One: Brad Simms on Why CMOs Need Business Agencies

Brad Simms of GALE talks about new frontiers for digital-savvy agencies

Meet the Marketer: Daniel Rodriguez

Meet the Marketer: Daniel Rodriguez

Daniel Rodriguez went from a team of himself, to 20 in almost no time. Here's his story.

The Story of Slawsa: Surviving the Shark Tank and Building a Brand

The Story of Slawsa: Surviving the Shark Tank and Building a Brand

Julie Busha, CEO of Slawsa, shares her experience on Shark Tank and how she's continuing to market the product today.

The CMO's Influence on New Product Design

The CMO's Influence on New Product Design

South African Airways VP of marketing Kim Thipe explains why new product development should live within marketing

Drybar's VP of Marketing to Keynote Hall of Femme

Drybar's VP of Marketing to Keynote Hall of Femme

Brittany Driscoll champions the blow-drying salon chain's in-store experience and product line and previously spent eight years marketing global ad campaigns for Fortune 500 brands.

Google, AccuWeather Bring Weather Data, Analytics Solutions

Google, AccuWeather Bring Weather Data, Analytics Solutions

AccuWeather solutions aims at giving business leaders the opportunity to view the impact of weather on business performance

The Monday Stack: 3/13/2017

The Monday Stack: 3/13/2017

Our weekly column about marketing tech and ops

Perceptions of Attribution Models are Evolving

Perceptions of Attribution Models are Evolving

Nearly 60 Percent of Marketers Plan to Change their Attribution Model in 2017

SAP Hosts First Digital Summit, Announces Extension of Customer Engagement Portfolio

SAP Hosts First Digital Summit, Announces Extension of Customer Engagement Portfolio

The one-day event, which combined digital and physical elements, was the perfect platform to announce the omnichannel capabilities of the portfolio extension

How Three Luxury Brands Are Adapting to an Omnichannel World

How Three Luxury Brands Are Adapting to an Omnichannel World

Executives from Hermés, Salvatore Ferragamo, and Van Cleef & Arpels share how they're moving towards a more multichannel marketing mix.

One on One: Why Eliminating Ad Fraud is Possible with Michael Tiffany

One on One: Why Eliminating Ad Fraud is Possible with Michael Tiffany

Tiffany, an expert white hat hacker, dishes on the looming demise of ad fraud, and what it means for the status quo.

How Orexigen Is Changing the Weight-loss Conversation

How Orexigen Is Changing the Weight-loss Conversation

How the biotech company uses a 360-degree approach to educate patients on the role of two areas of the brain in weight-loss

Salesforce, IBM Launch Partnership to Leverage AI

Salesforce, IBM Launch Partnership to Leverage AI

The partnership will leverage artificial intelligence to power the top CRM

Why "Omnichannel" Continues to Frustrate Retailers

Why "Omnichannel" Continues to Frustrate Retailers

Retailers dished on real-world omnichannel operations during a panel at Millennial 20/20.

What Lies in the Blind Spots of the Data-Driven CMO

What Lies in the Blind Spots of the Data-Driven CMO

These blind spots can manifest in a variety of ways

The Monday Stack

The Monday Stack

Welcome to our weekly column about all things marketing tech and ops

Advertising to the Ad Block Geeks

Advertising to the Ad Block Geeks

A panel at Millennial 20/20 discussed how brands are reaching geeks, even as geeks are writing ad blocking scripts.

5 Top Wishlist Items for Retail Marketers

5 Top Wishlist Items for Retail Marketers

What industry experts hope to receive this year (or should) to make their jobs and customer experiences better

ABM and Cluster Marketing, Part II: Using a "Lite" Touch

ABM and Cluster Marketing, Part II: Using a "Lite" Touch

When and how to substitute ABM Lite for Strategic ABM

Campaigns and Cocktails: A Recap of the DMN Awards

Campaigns and Cocktails: A Recap of the DMN Awards

Twenty-one winners and 18 honorable mentions were recognized for their innovative campaigns, technologies, and personal achievements at the DMN Awards reveal in New York

Marketing Tech Executive, Honorable Mention: Bonnie Crater, Full Circle Insights

Marketing Tech Executive, Honorable Mention: Bonnie Crater, Full Circle Insights

Marketing Cloud Company, Honorable Mention: Salesforce Marketing Cloud

Marketing Cloud Company, Honorable Mention: Salesforce Marketing Cloud

Marketing Automation Company, Honorable Mention: Registria

Marketing Automation Company, Honorable Mention: Registria

Marketer of the Year, Honorable Mention: John Dillon, Denny's

Marketer of the Year, Honorable Mention: John Dillon, Denny's

Mobile Company, Honorable Mention: ForRent.com

Mobile Company, Honorable Mention: ForRent.com

Email Marketing Company, Honorable Mention: Epsilon

Email Marketing Company, Honorable Mention: Epsilon

Social Media Marketing Company, Honorable Mention: Salesforce

Social Media Marketing Company, Honorable Mention: Salesforce

Best Marketing Tech Company of the Year, Winner: Allocadia

Best Marketing Tech Company of the Year, Winner: Allocadia

Tech Campaign, Honorable Mention: Yodle and Wilde Agency

Tech Campaign, Honorable Mention: Yodle and Wilde Agency

Retail Campaign, Honorable Mention: 2nd Time Around and RedPoint Global

Retail Campaign, Honorable Mention: 2nd Time Around and RedPoint Global

Nonprofit/Cause-related Campaign, Honorable Mention: NYC and Company

Nonprofit/Cause-related Campaign, Honorable Mention: NYC and Company

Healthcare Campaign, Honorable Mention: Advocate Health Care and SIM Partners

Entertainment Campaign, Honorable Mention: Golden Entertainment

Entertainment Campaign, Honorable Mention: Golden Entertainment

Financial Services Campaign, Honorable Mention: The Penn Mutual Life Insurance Company

Financial Services Campaign, Honorable Mention: The Penn Mutual Life Insurance Company

Content Marketing Company, Honorable Mention: Adobe

Content Marketing Company, Honorable Mention: Adobe

B2B Campaign, Honorable Mention: Bluewolf, an IBM Company

B2B Campaign, Honorable Mention: Bluewolf, an IBM Company

Analytics Company, Honorable Mention: Adobe

Analytics Company, Honorable Mention: Adobe

AdTech/Programmatic Company, Honorable Mention: Amobee

AdTech/Programmatic Company, Honorable Mention: Amobee

Young Marketing Professional of the Year, Winner: Ashley Deibert, iQ media

Young Marketing Professional of the Year, Winner: Ashley Deibert, iQ media

Marketing Tech Executive of the Year, Winner: Chris Golec of Demandbase

Marketing Tech Executive of the Year, Winner: Chris Golec of Demandbase

Marketer of the Year, Winner: Blake Cahill of Royal Philips

Marketer of the Year, Winner: Blake Cahill of Royal Philips

Social Media Marketing Company, Winner: Unmetric

Social Media Marketing Company, Winner: Unmetric

Mobile Company, Winner: Swirl Networks

Mobile Company, Winner: Swirl Networks

Marketing Cloud Company, Winner: Adobe

Marketing Cloud Company, Winner: Adobe

Marketing Automation Company, Winner: Adgorithms

Marketing Automation Company, Winner: Adgorithms

Email Marketing Company, Winner: Salesforce

Email Marketing Company, Winner: Salesforce

Content Marketing Company, Winner: Percolate

Content Marketing Company, Winner: Percolate

Analytics Company, Winner: Allocadia

Analytics Company, Winner: Allocadia

AdTech/Programmatic Company, Winner: Conversant

AdTech/Programmatic Company, Winner: Conversant

Tech Campaign, Winner: Prezi

Tech Campaign, Winner: Prezi

Retail Campaign, Winner: Harley-Davidson NYC and Adgorithms

Retail Campaign, Winner: Harley-Davidson NYC and Adgorithms

Nonprofit/Cause-related Campaign, Winner: Aerie by American Eagle Outfitters

Nonprofit/Cause-related Campaign, Winner: Aerie by American Eagle Outfitters

Financial Services Campaign, Winner: Western Union

Financial Services Campaign, Winner: Western Union

Entertainment Campaign, Winner: Samsung Electronics America and PMK*BNC

Entertainment Campaign, Winner: Samsung Electronics America and PMK*BNC

Consumer Campaign, Winner: Denny's and Erwin Penland

Consumer Campaign, Winner: Denny's and Erwin Penland

B2B Campaign, Winner: Dell

B2B Campaign, Winner: Dell

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