5 Reasons Amazon's Whole Food Acquisition Isn't a Brick and Mortar Move

5 Reasons Amazon's Whole Food Acquisition Isn't a Brick and Mortar Move

Amazon just reminded us: We're living in the matrix

Reinventing Through Technology, Data, and Humanity

Reinventing Through Technology, Data, and Humanity

The director of marketing, research, and design for Allstate's Arity explains how the brand is leveraging all three

Consumers Open Separate Email Accounts for Brand Communication

Consumers Open Separate Email Accounts for Brand Communication

More than one in three have opened separate email accounts solely for brand communication

Hall of Femme Honoree Leslie Dukker Doty Wins NOW's Women of Power and Influence Award

Hall of Femme Honoree Leslie Dukker Doty Wins NOW's Women of Power and Influence Award

The Time Inc EVP of consumer marketing and revenue was recognized by the New York chapter

OneMain Racing Drives Digital Experience

OneMain Racing Drives Digital Experience

OneMain Racing has officially launched a microsite and sweepstakes

In-Store, Mobile, or Online? Where Consumers Are Shopping for Father's Day

In-Store, Mobile, or Online? Where Consumers Are Shopping for Father's Day

A recent study by the NRF and Prosper Insights and Analytics reveals how much consumers are expected to spend this Father's Day and which channels they intend to use to shop

Marketing Hall of Femme 2017 Highlights [Video]

Marketing Hall of Femme 2017 Highlights [Video]

Our most anticipated event fostered great discussions and networking opportunities.

Heineken Taps an Automated Process for Image Production

Heineken Taps an Automated Process for Image Production

How an online platform that automates the production of visual content for physical goods helped the beer brand cut down on content production time

Predictive Analytics Wins Sports Fans

Predictive Analytics Wins Sports Fans

How marketers are using predictive analytics to engage sports to develop relationships with brands

Will Businesses Be Strictly Online in the Next 10 Years?

Will Businesses Be Strictly Online in the Next 10 Years?

GetApp recently polled small business owners to get their take.

Einstein Brings Additional Intelligence to the ABM Game

Einstein Brings Additional Intelligence to the ABM Game

Einstein meets ABM

Q&A with Staples' New CMO, Michelle Bottomley

Q&A with Staples' New CMO, Michelle Bottomley

What the brand's new head of marketing says she brings to the role, and what she anticipates being her greatest challenge

6 ABM Pointers from SiriusDecisions

6 ABM Pointers from SiriusDecisions

Matt Senatore offers some observations on the now and future state of Account Based Marketing

The Monday Stack: Alan Trefler Calls "BS"

The Monday Stack: Alan Trefler Calls "BS"

Our weekly column about marketing tech and ops

Four Marketing Experts Weigh In on Google's Ad Blocker

Four Marketing Experts Weigh In on Google's Ad Blocker

The announcement has those in marketing questioning the approach and the overwhelming power the ad blocker would give Google

Advertisers See Decreases in Employment While Those in Data See Upticks

Advertisers See Decreases in Employment While Those in Data See Upticks

A snippet of the data released by the Bureau of Labor Statistics on employees on nonfarm payrolls

Streaming Competition Will Force Netflix to Rethink on Ads

Streaming Competition Will Force Netflix to Rethink on Ads

The growing market for original content on streaming services may change the future of Netflix

How a Modular Building Company Stored Leads with New Website

How a Modular Building Company Stored Leads with New Website

Williams Scotsman shortened click-through times and enhanced lead generation

One on One: Music, the Great Unifier in these Divided Times

One on One: Music, the Great Unifier in these Divided Times

Music Audience Exchange's Jeff Rosenfeld explains the power of music today, and why it's especially powerful for marketers.

Prezi Presents a Bright Future with Innovations, Purchases

Prezi Presents a Bright Future with Innovations, Purchases

A recent purchase and innovation announcements prove the visual presentation platform is preparing for a future of storytelling

Staples Announces Michelle Bottomley as New CMO

Staples Announces Michelle Bottomley as New CMO

The former Mercer executive and 2015 Marketing Hall of Femme honoree will head the company's marketing and promote its North American Delivery business

Why Marketers Should Care about Massachusetts' Tax on Cookies

Why Marketers Should Care about Massachusetts' Tax on Cookies

Cookies may be of decreasing importance, but this tax is still important for marketers.

U.S. Navy Shows Potential of Immersive VR

U.S. Navy Shows Potential of Immersive VR

Marketers and brands should take notice of the multi-stage, customized, immersive experience

Sony Music's Legacy Recordings Partners With Digital Campaign Company to Launch '30 Day Vinyl Giveaway'

Sony Music's Legacy Recordings Partners With Digital Campaign Company to Launch '30 Day Vinyl Giveaway'

Sony Music's Legacy Recordings partnered with Wyng, a marketing platform for brands and agencies, to launch campaign

One on One: Advertisers and Content Ownership

One on One: Advertisers and Content Ownership

Tarek Fadel, founder of FADEL, dishes on rights management, and how marketers are experiencing legal challenges similar to the media industry in the 2000s.

Why Net Neutrality Matters to Marketing

Why Net Neutrality Matters to Marketing

A change to the net neutrality rules will change online marketing

The Monday Stack: Do Go Chasing Waterfalls

The Monday Stack: Do Go Chasing Waterfalls

Our weekly column about marketing tech and ops

Introducing DMN's Best Places to Work Feature

Introducing DMN's Best Places to Work Feature

DMN is, for the first time, launching a Best Places to Work in marketing technology special issue.

Lufthansa Consumer Engagement Soars with Snapchat Campaign

Lufthansa Consumer Engagement Soars with Snapchat Campaign

How an airline engaged consumers by turning the camera on itself

Chatting About Your First Chatbot

Chatting About Your First Chatbot

Planning your first marketing chatbot? Here are some tips

Weather Company's Machine-Learning Analysis Model Helps Brands Prep, Respond

Weather Company's Machine-Learning Analysis Model Helps Brands Prep, Respond

Outage Prediction model will aid utility companies to prepare and respond to weather-related events

The Monday Stack: Every Company on Earth Needs Sprinklr

The Monday Stack: Every Company on Earth Needs Sprinklr

Our weekly column about marketing tech and ops

Mother's Day: Price Tags and Hashtags

Mother's Day: Price Tags and Hashtags

Mothers may be priceless, but consumers will be spending a lot of dollars on them this weekend

Is the Fyre Festival a Turning Point for Influencer Marketing?

Is the Fyre Festival a Turning Point for Influencer Marketing?

Lawsuits are flying after the failed music event, and influencers are in lawyers' crosshairs.

How to Build Your Personal Brand [Video]

How to Build Your Personal Brand [Video]

Panelists discussed how to nurture a personal brand during the second sponsored panel at our 2017 Marketing Hall of Femme event.

New: The 2017 Marketing Technology Landscape

New: The 2017 Marketing Technology Landscape

Now to be known as the "Martech 5000," and you can guess why

The Monday Stack: An Election Win for Algorithms?

The Monday Stack: An Election Win for Algorithms?

Our weekly column about marketing tech and ops

The Thin Slice of Endless Possibility

The Thin Slice of Endless Possibility

The world of the niche marketing agency

The State of Data-Driven Marketing

The State of Data-Driven Marketing

A new report from Jaywing suggests senior marketers may have conflicting views about data management and data skills

PizzaRev Heats Up Engagement with Rewards Program

PizzaRev Heats Up Engagement with Rewards Program

How a marketing cloud platform helped the pizza chain engage consumers

How to Build Your Thought-Leadership Campaign from Scratch

How to Build Your Thought-Leadership Campaign from Scratch

Three tips from PwC's Paul Dunay

An Open Platform for Engagement

An Open Platform for Engagement

Moving beyond MA, Marketo is offering an open platform for an engagement economy

How Heineken Got a More Holistic View of Its Commercial Marketing Budget

How Heineken Got a More Holistic View of Its Commercial Marketing Budget

The beer brand's national sales director discusses how a new solution helped her get a clearer sense of how much different divisions were spending and where

How a User-First Approach Helps Audience Targeting in Mobile

How a User-First Approach Helps Audience Targeting in Mobile

Receptiv CEO speaks about how brands can learn about consumers with app data

The Monday Stack: SAP Rises

The Monday Stack: SAP Rises

Our weekly column about marketing tech and ops

How to Climb the Corporate Ladder [Video]

How to Climb the Corporate Ladder [Video]

Hear from our panel of experts who spoke during the 2017 Marketing Hall of Femme on some of the effective behavioral guidelines to assist you along your professional growth journey.

Fem or Foe: Do Brands Promoting Femvertising Actually Practice What They Preach?

Fem or Foe: Do Brands Promoting Femvertising Actually Practice What They Preach?

Dove, Brawny, and Bud Light have all seen great success from their pro-female campaigns. In this article, DMN takes a closer look at whether these brands actually live by their female empowerment messages or whether they're just marketing them to make a sale

Barriers to Power: Biases that Restrict Women's Advancement and Ways to Overcome Them

Barriers to Power: Biases that Restrict Women's Advancement and Ways to Overcome Them

What barriers are holding women back today? Are they internal or external, and is sexual harassment ever to be tolerated?

Leadership Connection: How to Build Your Personal Brand

Leadership Connection: How to Build Your Personal Brand

Back it up with demonstrable actions and be generous with advice

Drybar's Brittany Driscoll Kicks Off DMN 2017 Hall of Femme

Drybar's Brittany Driscoll Kicks Off DMN 2017 Hall of Femme

Driscoll discusses Drybar's mission and more

DMN's 2017 Marketing Hall of Femme

DMN's 2017 Marketing Hall of Femme

The 15 women in this elite group of senior marketers are at the top of their marketing game.

Forceful Versus Fragile: Why Women Walk a Corporate Tightrope

Forceful Versus Fragile: Why Women Walk a Corporate Tightrope

Female representation in the executive suite is on the rise, but women still face unique challenges. Unlike their male counterparts, women have to play every role in the workplace — except themselves.

One on One: Tara-Nicholle Nelson on Moving From Transactional to Transformational

One on One: Tara-Nicholle Nelson on Moving From Transactional to Transformational

Tara-Nicholle Nelson discusses how brands can thrive by building loyalty, not to products, but to the ways they enrich their customers' lives

DMN's 2017 Women to Watch

DMN's 2017 Women to Watch

Keep your eye on these 20 rising stars.

How Multiple Platform Marketing Spread Rare Disease Awareness

How Multiple Platform Marketing Spread Rare Disease Awareness

Cambridge BioMarketing raised awareness and funds through multiple platforms

Why Google's Second Shot at Programmatic TV Buying Will Work

Why Google's Second Shot at Programmatic TV Buying Will Work

Things have changed since 2012, and Google's re-entry to the market will change it even more.

How Data Catapulted the Personalized Children's Book

How Data Catapulted the Personalized Children's Book

Lost My Name developed a unique brand out of unique literary experiences

The Monday Stack: Ads, AdTech and Addressable TV

The Monday Stack: Ads, AdTech and Addressable TV

Our weekly column about marketing tech and ops

How Collaborative Data Helps Marketers Read the Clouds

How Collaborative Data Helps Marketers Read the Clouds

The Weather Company and LiveRamp collaborate for a first of its kind data integration

Programmatic Display Spending to Reach Nearly $33 Billion

Programmatic Display Spending to Reach Nearly $33 Billion

Programmatic advertising appears to be stronger than ever

Repeat Message as Needed

Repeat Message as Needed

A deep dive into the key topic of cadence

DMN's 2017 Agency Snapshot

DMN's 2017 Agency Snapshot

Discussing the evolution of direct with some of the industry's leading agencies

The Monday Stack: Heard of CCM?

The Monday Stack: Heard of CCM?

Our weekly column about marketing tech and ops

3 Things Marketers Should Look for in a Brand Partner

3 Things Marketers Should Look for in a Brand Partner

Two West Elm directors reveal what they look for in choosing a brand partner and share examples of successful collaborations.

What Prevents Women from Breaking into the "She-Suite"?

What Prevents Women from Breaking into the "She-Suite"?

A panel featuring Arianna Huffington, YouTube's Susan Wojcicki, and others shared what they think inhibit women from securing leadership positions

The Monday Stack: AI Makes My Head Hurt

The Monday Stack: AI Makes My Head Hurt

Our weekly column about marketing tech and ops

Why Amazon Might Make NFL Streaming Work

Why Amazon Might Make NFL Streaming Work

How Deep Learning Will Disrupt Marketing

How Deep Learning Will Disrupt Marketing

If brands and marketers want to get the right message to the right customer at the right time, they need to prepare

In a World of Media Bias, The Wall Street Journal Seeks Objectivity

In a World of Media Bias, The Wall Street Journal Seeks Objectivity

The Wall Street Journal's VP of marketing and sales explained how the brand found its positioning during the 2016 presidential election

How to Use ABM for Customer Acquisition

How to Use ABM for Customer Acquisition

Patient investment in strategic ABM makes sense when you're hunting the big "whale account"

Methods to Avoid Ad Placement Issues

Methods to Avoid Ad Placement Issues

Marketing leaders break down the best ways to approach ad placement

The Debate Over Data Will Never End

The Debate Over Data Will Never End

Consumers are worried demands will grow, brands are worried it will be taken away

3 Rules for Marketing in Trump's America

3 Rules for Marketing in Trump's America

The former CMO of The Hershey Company shared his guidelines for marketing during the Trump presidency

Grocery Industry Ripe for Digital Transformation

Grocery Industry Ripe for Digital Transformation

Grocery shopping habits are shifting and marketers will need to adapt

The Changing Face of Agencies

The Changing Face of Agencies

Today's most digitally savvy agencies are also consultancies, and they're helping brands drive deep digital transformation

How Digital Agencies Find (and Keep) Clients

How Digital Agencies Find (and Keep) Clients

Finding clients worth keeping, and keeping the clients you find

The Monday Stack: Art and Data

The Monday Stack: Art and Data

Our weekly column about marketing tech and ops

Advance Auto Parts Revs Up Engagement With Castrol Campaign

Advance Auto Parts Revs Up Engagement With Castrol Campaign

How the auto parts company engaged consumers with an ad series

Why Email is the Common Denominator for Zillow Brands

Why Email is the Common Denominator for Zillow Brands

Upon acquisition, Zillow found many of its sub-brands were using the same email provider.

5 Reasons ABM is Key to B2B Success

5 Reasons ABM is Key to B2B Success

More and more companies are producing successful results from ABM practices

What Apple's AR Venture Means for Marketers

What Apple's AR Venture Means for Marketers

Does Apple's pivot to AR make it the next big thing?

One on one: Artfinder on Personalizing Art Tastes

One on one: Artfinder on Personalizing Art Tastes

Jonas Almgren describes how his company is bringing machine learning to the world of art.

How Understanding Identity Can Help Avoid Fraudulent Traffic

How Understanding Identity Can Help Avoid Fraudulent Traffic

The need to know identity is greater than ever before

One on One: Matthew Myers on Scaling Influence

One on One: Matthew Myers on Scaling Influence

Matthew Myers of Tidal Labs explains why influencer marketing is only scalable through technology

4 Obstacles that Prevent Marketers from Executing Their Data-Driven Strategies

4 Obstacles that Prevent Marketers from Executing Their Data-Driven Strategies

A new study by the CMO Council and RedPoint Global analyzes the hurdles that prevent marketers from moving from strategy to execution.

The Monday Stack: 3/27/2017

The Monday Stack: 3/27/2017

Our weekly column about marketing tech and ops

CMS Enters New Paradigm Shift

CMS Enters New Paradigm Shift

It's more important than ever for brands to choose the right platform

Trump Aims to "Salesforce" Government

Trump Aims to "Salesforce" Government

A new Washington office will streamline government by using business leaders and business tactics.

One on One: Kevin Lindsay on the Experience Business

One on One: Kevin Lindsay on the Experience Business

At Adobe Summit 2017, Kevin Lindsay gives his perspective on the "experience business" theme

Examining the Cost of Customer Acquisition in the Age of Walled Gardens

Examining the Cost of Customer Acquisition in the Age of Walled Gardens

With costs rising, marketers face choice between cheaper paths through walled gardens or building out their own profiles at a larger cost.

Full Circle Insights Launches ABM Solution

Full Circle Insights Launches ABM Solution

Matchmaker will give sales, revenue, and marketing operations managers the ability to generate and convert leads

One on One: Kendall Collins Talks CMOs and How Marketers Can Better Prepare for Technology Glitches

One on One: Kendall Collins Talks CMOs and How Marketers Can Better Prepare for Technology Glitches

The AppDynamics CMO discusses the C-suite executive's evolving role, apps, and technological mishaps, including stack-building misconceptions and how marketers can better prepare for technology issues.

Wayin Launches Revamped Campaign App Store for Marketers

Wayin Launches Revamped Campaign App Store for Marketers

Repurposed marketing campaign template store gives brands new opportunities

Over $12 Billion of Ad Spending Possibly Wasted on Fraud in 2016

Over $12 Billion of Ad Spending Possibly Wasted on Fraud in 2016

Almost 20% of the $66 billion spent last year on digital ads globally may have been wasted on fraud

Foursquare Unveils Predictive Analytics Platform

Foursquare Unveils Predictive Analytics Platform

Better data for better results

Pop-Up Stores Are Getting Smarter

Pop-Up Stores Are Getting Smarter

Pop-up stores can reflect deep integration with modern, high-tech marketing methods

The Monday Stack: 3/20/2017

The Monday Stack: 3/20/2017

Our weekly column about marketing tech and ops

Welcome to eCommerce Week

Welcome to eCommerce Week

Selling over the Internet, in different shapes and forms, will be the subject of this themed week

Marvel Unlimited Should be Better than it is

Marvel Unlimited Should be Better than it is

This compelling subscription service illustrates the problem with not optimizing the customer experience across channels.

One on One: Brad Simms on Why CMOs Need Business Agencies

One on One: Brad Simms on Why CMOs Need Business Agencies

Brad Simms of GALE talks about new frontiers for digital-savvy agencies

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