Marvel Unlimited Should be Better than it is

Marvel Unlimited Should be Better than it is

This compelling subscription service illustrates the problem with not optimizing the customer experience across channels.

One on One: Brad Simms on Why CMOs Need Business Agencies

One on One: Brad Simms on Why CMOs Need Business Agencies

Brad Simms of GALE talks about new frontiers for digital-savvy agencies

Meet the Marketer: Daniel Rodriguez

Meet the Marketer: Daniel Rodriguez

Daniel Rodriguez went from a team of himself, to 20 in almost no time. Here's his story.

The Story of Slawsa: Surviving the Shark Tank and Building a Brand

The Story of Slawsa: Surviving the Shark Tank and Building a Brand

Julie Busha, CEO of Slawsa, shares her experience on Shark Tank and how she's continuing to market the product today.

The CMO's Influence on New Product Design

The CMO's Influence on New Product Design

South African Airways VP of marketing Kim Thipe explains why new product development should live within marketing

Drybar's VP of Marketing to Keynote Hall of Femme

Drybar's VP of Marketing to Keynote Hall of Femme

Brittany Driscoll champions the blow-drying salon chain's in-store experience and product line and previously spent eight years marketing global ad campaigns for Fortune 500 brands.

Google, AccuWeather Bring Weather Data, Analytics Solutions

Google, AccuWeather Bring Weather Data, Analytics Solutions

AccuWeather solutions aims at giving business leaders the opportunity to view the impact of weather on business performance

DMN Marketing Hall of Femme Ticket Giveaway

DMN Marketing Hall of Femme Ticket Giveaway

Know an entry-level or mid-level female marketer who would benefit from attending DMN's Marketing Hall of Femme event? Tell us why she should win a free ticket to our celebratory and educational event.

The Monday Stack: 3/13/2017

The Monday Stack: 3/13/2017

Our weekly column about marketing tech and ops

Perceptions of Attribution Models are Evolving

Perceptions of Attribution Models are Evolving

Nearly 60 Percent of Marketers Plan to Change their Attribution Model in 2017

SAP Hosts First Digital Summit, Announces Extension of Customer Engagement Portfolio

SAP Hosts First Digital Summit, Announces Extension of Customer Engagement Portfolio

The one-day event, which combined digital and physical elements, was the perfect platform to announce the omnichannel capabilities of the portfolio extension

How Three Luxury Brands Are Adapting to an Omnichannel World

How Three Luxury Brands Are Adapting to an Omnichannel World

Executives from Hermés, Salvatore Ferragamo, and Van Cleef & Arpels share how they're moving towards a more multichannel marketing mix.

One on One: Why Eliminating Ad Fraud is Possible with Michael Tiffany

One on One: Why Eliminating Ad Fraud is Possible with Michael Tiffany

Tiffany, an expert white hat hacker, dishes on the looming demise of ad fraud, and what it means for the status quo.

How Orexigen Is Changing the Weight-loss Conversation

How Orexigen Is Changing the Weight-loss Conversation

How the biotech company uses a 360-degree approach to educate patients on the role of two areas of the brain in weight-loss

Salesforce, IBM Launch Partnership to Leverage AI

Salesforce, IBM Launch Partnership to Leverage AI

The partnership will leverage artificial intelligence to power the top CRM

Why "Omnichannel" Continues to Frustrate Retailers

Why "Omnichannel" Continues to Frustrate Retailers

Retailers dished on real-world omnichannel operations during a panel at Millennial 20/20.

What Lies in the Blind Spots of the Data-Driven CMO

What Lies in the Blind Spots of the Data-Driven CMO

These blind spots can manifest in a variety of ways

The Monday Stack

The Monday Stack

Welcome to our weekly column about all things marketing tech and ops

Advertising to the Ad Block Geeks

Advertising to the Ad Block Geeks

A panel at Millennial 20/20 discussed how brands are reaching geeks, even as geeks are writing ad blocking scripts.

5 Top Wishlist Items for Retail Marketers

5 Top Wishlist Items for Retail Marketers

What industry experts hope to receive this year (or should) to make their jobs and customer experiences better

ABM and Cluster Marketing, Part II: Using a "Lite" Touch

ABM and Cluster Marketing, Part II: Using a "Lite" Touch

When and how to substitute ABM Lite for Strategic ABM

Campaigns and Cocktails: A Recap of the DMN Awards

Campaigns and Cocktails: A Recap of the DMN Awards

Twenty-one winners and 18 honorable mentions were recognized for their innovative campaigns, technologies, and personal achievements at the DMN Awards reveal in New York

Marketing Tech Executive, Honorable Mention: Bonnie Crater, Full Circle Insights

Marketing Tech Executive, Honorable Mention: Bonnie Crater, Full Circle Insights

Marketing Cloud Company, Honorable Mention: Salesforce Marketing Cloud

Marketing Cloud Company, Honorable Mention: Salesforce Marketing Cloud

Marketing Automation Company, Honorable Mention: Registria

Marketing Automation Company, Honorable Mention: Registria

Marketer of the Year, Honorable Mention: John Dillon, Denny's

Marketer of the Year, Honorable Mention: John Dillon, Denny's

Mobile Company, Honorable Mention: ForRent.com

Mobile Company, Honorable Mention: ForRent.com

Email Marketing Company, Honorable Mention: Epsilon

Email Marketing Company, Honorable Mention: Epsilon

Social Media Marketing Company, Honorable Mention: Salesforce

Social Media Marketing Company, Honorable Mention: Salesforce

Best Marketing Tech Company of the Year, Winner: Allocadia

Best Marketing Tech Company of the Year, Winner: Allocadia

Tech Campaign, Honorable Mention: Yodle and Wilde Agency

Tech Campaign, Honorable Mention: Yodle and Wilde Agency

Retail Campaign, Honorable Mention: 2nd Time Around and RedPoint Global

Retail Campaign, Honorable Mention: 2nd Time Around and RedPoint Global

Nonprofit/Cause-related Campaign, Honorable Mention: NYC and Company

Nonprofit/Cause-related Campaign, Honorable Mention: NYC and Company

Healthcare Campaign, Honorable Mention: Advocate Health Care and SIM Partners

Entertainment Campaign, Honorable Mention: Golden Entertainment

Entertainment Campaign, Honorable Mention: Golden Entertainment

Financial Services Campaign, Honorable Mention: The Penn Mutual Life Insurance Company

Financial Services Campaign, Honorable Mention: The Penn Mutual Life Insurance Company

Content Marketing Company, Honorable Mention: Adobe

Content Marketing Company, Honorable Mention: Adobe

B2B Campaign, Honorable Mention: Bluewolf, an IBM Company

B2B Campaign, Honorable Mention: Bluewolf, an IBM Company

Analytics Company, Honorable Mention: Adobe

Analytics Company, Honorable Mention: Adobe

AdTech/Programmatic Company, Honorable Mention: Amobee

AdTech/Programmatic Company, Honorable Mention: Amobee

Young Marketing Professional of the Year, Winner: Ashley Deibert, iQ media

Young Marketing Professional of the Year, Winner: Ashley Deibert, iQ media

Marketing Tech Executive of the Year, Winner: Chris Golec of Demandbase

Marketing Tech Executive of the Year, Winner: Chris Golec of Demandbase

Marketer of the Year, Winner: Blake Cahill of Royal Philips

Marketer of the Year, Winner: Blake Cahill of Royal Philips

Social Media Marketing Company, Winner: Unmetric

Social Media Marketing Company, Winner: Unmetric

Mobile Company, Winner: Swirl Networks

Mobile Company, Winner: Swirl Networks

Marketing Cloud Company, Winner: Adobe

Marketing Cloud Company, Winner: Adobe

Marketing Automation Company, Winner: Adgorithms

Marketing Automation Company, Winner: Adgorithms

Email Marketing Company, Winner: Salesforce

Email Marketing Company, Winner: Salesforce

Content Marketing Company, Winner: Percolate

Content Marketing Company, Winner: Percolate

Analytics Company, Winner: Allocadia

Analytics Company, Winner: Allocadia

AdTech/Programmatic Company, Winner: Conversant

AdTech/Programmatic Company, Winner: Conversant

Tech Campaign, Winner: Prezi

Tech Campaign, Winner: Prezi

Retail Campaign, Winner: Harley-Davidson NYC and Adgorithms

Retail Campaign, Winner: Harley-Davidson NYC and Adgorithms

Nonprofit/Cause-related Campaign, Winner: Aerie by American Eagle Outfitters

Nonprofit/Cause-related Campaign, Winner: Aerie by American Eagle Outfitters

Financial Services Campaign, Winner: Western Union

Financial Services Campaign, Winner: Western Union

Entertainment Campaign, Winner: Samsung Electronics America and PMK*BNC

Entertainment Campaign, Winner: Samsung Electronics America and PMK*BNC

Consumer Campaign, Winner: Denny's and Erwin Penland

Consumer Campaign, Winner: Denny's and Erwin Penland

B2B Campaign, Winner: Dell

B2B Campaign, Winner: Dell

ABM & Cluster Marketing, Part I: Try ABM Lite

ABM & Cluster Marketing, Part I: Try ABM Lite

Overwhelmed by ABM? Try ABM Lite!

OK Google Goes Shopping

OK Google Goes Shopping

Marketing opportunities abound as Google launches voice-activated shopping

Why Cookie-Based Marketing Endures

Why Cookie-Based Marketing Endures

A panel at Gabbcon discussed the merits of other forms of tracking, and why they've yet to take the place of the cookie.

Better Wrong Than Late? The Content Marketing Balancing Act

Better Wrong Than Late? The Content Marketing Balancing Act

What's more important for content? Being great or being first?

Career Q&A with Hall of Femme Winner Mary M Rodgers

Career Q&A with Hall of Femme Winner Mary M Rodgers

The director of marketing communications at Cuisinart and Waring Products tells us about the lessons that she learned from her first job, as well as the best career advice she received

Career Q&A with Hall of Femme Winner Barbara Martin Coppola

Career Q&A with Hall of Femme Winner Barbara Martin Coppola

The CMO at Grubhub tells us about the lessons that she learned from her first job, as well as the best career advice she received

For this Marketing Professor, Fundamentals Endure

For this Marketing Professor, Fundamentals Endure

An NYU Stern School of Business professor discusses how marketing students prepare for a career in the digital age.

Best-Selling Author Uses VR to Market New Book

Best-Selling Author Uses VR to Market New Book

Guy Garcia uses a VR experience to "swarm" the literary market

Career Q&A with Hall of Femme Winner Amy Inlow

Career Q&A with Hall of Femme Winner Amy Inlow

The CMO at Adgorithms tells us about the lessons that she learned from her first job, as well as the best career advice she received

Is Your Relationship Status Impacting Your Career?

Is Your Relationship Status Impacting Your Career?

A new study analyzes whether women avoid career-advancement opportunities to appear more attractive to potential male partners

American Cancer Society Redesigns, Relaunches Website

American Cancer Society Redesigns, Relaunches Website

ACS's new website is committed to better serve the target audience of cancer patients, caregivers, medical professionals, and others seeking resources on cancer.

Career Q&A with Hall of Femme Winner Brooke Niemiec

Career Q&A with Hall of Femme Winner Brooke Niemiec

The CMO at Elicit talks about the lessons that she learned from her first job, as well as the best career advice she received

5 Things You Need to Know About Hiring Millennials

5 Things You Need to Know About Hiring Millennials

A college student breaks down the five unique skill sets this generation brings to the workplace

Career Q&A with Hall of Femme Winner Jackie Yeaney

Career Q&A with Hall of Femme Winner Jackie Yeaney

The CMO at Ellucian the lessons that she learned from her first job, as well as the best career advice she received

Career Q&A with Hall of Femme Winner Janel Laravie

Career Q&A with Hall of Femme Winner Janel Laravie

The CEO of Chacka Marketing shares the lessons that she learned from her first job, as well as her turnoffs when hiring.

Welcome to Career Week

Welcome to Career Week

We take a look at a career in marketing, from the perspective of established marketers and those just starting out

Clearing Social Content for Publishers and Brands

Clearing Social Content for Publishers and Brands

Storyful's live-newsroom-plus-data approach goes from clearing hard news stories for publishers to clearing social content for brands

AdTech Problem Grows, with Ads Found on Jihadist Websites

AdTech Problem Grows, with Ads Found on Jihadist Websites

High profile brans inadvertently advertise on extremist websites

One on One: Marketing to the Hispanic Community with Matthew Harris of Yahoo

One on One: Marketing to the Hispanic Community with Matthew Harris of Yahoo

Harris dishes on the massive growth of the Hispanic demographic, and how marketers should best approach this consumer group.

Extra Space Storage Succeeds by Looking Inward

Extra Space Storage Succeeds by Looking Inward

Moving and storage company uses email campaign to answer consumer questions

Segmentation Good, Over-Segmentation Bad

Segmentation Good, Over-Segmentation Bad

Marketers should not allow technology to lead them down the road of too many customer segments

Luxury Appliance Brand Serves Delectable Omnichannel Experience

Luxury Appliance Brand Serves Delectable Omnichannel Experience

European appliance manufacturer Gaggenau heats up American presence.

Using Salesforce to Amplify Brand Reach

Using Salesforce to Amplify Brand Reach

Amplify Credit Union is leveraging Salesforce cloud services to reach members and give back to the community

Why Marketers Heart Video for Valentine's Day

Why Marketers Heart Video for Valentine's Day

Visual sharing makes sense for Valentine's Day

3 Untapped VR Possibilities for Brands

3 Untapped VR Possibilities for Brands

A short list of potential VR campaigns for brands

eHarmony Valentine's Campaign Woos Disillusioned 'Swipers' in Australia

eHarmony Valentine's Campaign Woos Disillusioned 'Swipers' in Australia

With child-like innocence, the 'Be my Valentine' campaign aims to distinguish the service from its swipe-based competition.

How Trump Changed Political Marketing

How Trump Changed Political Marketing

What strategies political marketers should adopt moving forward

Top 5 Marketing Lessons from Super Bowl 51

Top 5 Marketing Lessons from Super Bowl 51

The greatest lessons marketers can take away from the Patriots-Falcons showdown

There's More to Video Views than Meets the Eye

There's More to Video Views than Meets the Eye

One video performance firm believes long views are valuable views

The Growing Intelligence of Tag Management

The Growing Intelligence of Tag Management

The power of tag management is evolving

Tech Giants File Legal Action Opposing US Entry Ban

Tech Giants File Legal Action Opposing US Entry Ban

The brief represents a rare coordinated action by a broad swath of the industry

Spotlight On: Uber's Reputation Management

Spotlight On: Uber's Reputation Management

As founder Travis Kalanick steps down from the President's business council, we ask: Could Uber have handled all this better?

Why the Day After Game Day is Important

Why the Day After Game Day is Important

The online audience for Super Bowl 51 will be showing up in droves: on February 6, says MaxPoint

From Fan to Player: Growing DraftKings

From Fan to Player: Growing DraftKings

The brand's senior director of marketing reveals the five ways the daily fantasy sports company drives growth.

Data, Data Everywhere

Data, Data Everywhere

Pitney Bowes' smarter city offering is a reminder that there are data-based business insights everywhere

Facebook Audience Network: A Shot in the Dark

Facebook Audience Network: A Shot in the Dark

The risk of firing ads into Audience Network's black hole may be significant

Uber User Defection Continues: Automated System to Deal With Requests

Uber User Defection Continues: Automated System to Deal With Requests

Twitter users continue to Tweet out confirmations of cancellations, but others are reporting issues

Corporations Need to Find Their Voices

Corporations Need to Find Their Voices

The executive order issued by President Donald J. Trump over this weekend, which has taken on the name of a Muslim ban, has reinforced recent developments that have impelled companies to grapple with a polarized America.

The Digital Ad Campaign: A View From the Inside

The Digital Ad Campaign: A View From the Inside

We asked four digital agencies about best practices in putting campaigns together — and executing

Marketers: Basics Come Before A.I.

Marketers: Basics Come Before A.I.

Navigating the funnel is tortuous enough. Robots may not be the answer at this time.

Yes, Marketing Will Survive

Yes, Marketing Will Survive

The audience for traditional marketing messages will persist, and will remain valuable

Will Marketing Survive the Future?

Will Marketing Survive the Future?

What's the point of marketing when the tech decides for you?

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here