How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.
Today's entertainers are leaving money (and data) on the table in their pursuit of more plays on streaming sites. Marketers can learn from their plight.
The 63-year-old chain is undergoing a digital reinvention, led by a hilarious YouTube series with more than 170 million views.
Three former marketing executives share the steps they took to launch their own startups and the lessons that they learned along the way.
Richard Lawson of Manatt, Phelps & Phillips LLP on marketing during holiday season, and avoiding false or misleading advertising.
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