Customer loyalty and brand evangelism is all about engagement, whether you're a regional brand or a national corporation.
Concerning the future of the USPS, one thing is abundantly clear: It is going to change, sooner rather than later, and in significant fashion.
Here are three must-have data sets that every marketer should include in his or her email strategy.
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Building a list takes time and resources, but some experts say that buying the wrong list can cost businesses their reputation.
Nike and Charmin "market" by providing digitally enhanced services that build customer loyalty.
Marketers who use content as part of their marketing mix must ensure that their content is meaningful for their audience.
Are you a marketer who's been pressured to get with the Big Data program but have no idea where to start? Read on.
When samples are energized by social media interaction and online engagement, they can command a premium price.
Forget visual only ads. If some mobile direct marketers have their way, consumers will be tapping posters, in-store signage, and even print ads in the near future using NFC.
As mobile technology develops, SMS and QR codes might begin to look like marketing dinosaurs when compared to newer tools like near field communication.
In the ongoing search for a competitive edge, agencies are developing in-house solutions to avoid reliance on technology vendors and improve communication.
DRTV promoters and advertisers try a digital response alternative to phone numbers and URLs that can link them directly to the sale.
B2B marketing can be tricky business. One of its biggest challenges is that prospects can go underground for months at a time without actually losing interest.
Marketers are getting sharper at attributing which online ad impressions lead to conversions.
Hosting content online can often leave brands with a dilemma: go for social or go for website traffic?
Privacy-centric consumers tend to be over 40 and educated, but can lift their angry voices up from any demographic sector if provoked.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
