40 Under 40 2016: Linda Gharib, Wolters Kluwer

40 Under 40 2016: Linda Gharib, Wolters Kluwer

Linda Gharib recently joined information services and software leader Wolters Kluwer as director of marketing communications.

40 Under 40 2016: Rachel Phillips-Luther, Jamba Juice

40 Under 40 2016: Rachel Phillips-Luther, Jamba Juice

Rachel Phillips-Luther began her career at global PR agency FleishmanHillard.

40 Under 40 2016: Sangram Vajre, Terminus

40 Under 40 2016: Sangram Vajre, Terminus

Before cofounding Terminus, a software-as-a-service platform for account-based marketing, Vajre led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce.

40 Under 40 2016: Allison Tseng, DreamWorks Animation

40 Under 40 2016: Allison Tseng, DreamWorks Animation

Allison Tseng's love of marketing began with the six years she spent at Nickelodeon. She eventually traded in her Uggs for flip flops and moved to California to work for DreamWorks Animation.

40 Under 40 2016: Sipra Thakur, Imax

40 Under 40 2016: Sipra Thakur, Imax

Sipra Thakur heads up the digital marketing department at Imax, where she works with her team to create integrated campaigns, identify new areas of growth, and establish strategic partnerships to increase avenues of revenue and marketing impressions.

40 Under 40 2016: Selina Eizik, Acronym

40 Under 40 2016: Selina Eizik, Acronym

Selina Eizik joined Acronym as employee number two in 2001 and has been CEO since 2012.

40 Under 40 2016: Adam Berke, AdRoll

40 Under 40 2016: Adam Berke, AdRoll

Adam Berke has the responsibility of marketing AdRoll to other marketers. He oversees all aspects of marketing, including performance advertising, product marketing, and developing AdRoll's brand.

40 Under 40 2016: Marissa Bataille Daly, Yahoo

40 Under 40 2016: Marissa Bataille Daly, Yahoo

As current director of product marketing for Yahoo, Marissa Bataille Daly leads marketing for the sports and finance properties including strategy, research, positioning, CRM, and brand management.

40 Under 40 2016: Shanté Bacon, 135th Street Agency

40 Under 40 2016: Shanté Bacon, 135th Street Agency

When major brands, networks, and tech companies are looking to make an impact and engage with their target audience, they call CEO Shanté Bacon of 135th Street Agency.

40 Under 40 2016: Gina Alshuler, Rauxa

40 Under 40 2016: Gina Alshuler, Rauxa

Gina Alshuler leads a team of 230 professionals nationwide, while bringing data-driven innovation to client strategy.

Does the Consumer's Path to Purchase Lead Straight to Amazon?

Does the Consumer's Path to Purchase Lead Straight to Amazon?

From discovery to price comparison to purchase, consumers are turning to the online marketplace for their shopping needs.

Your Final Presidential Debate Primer

Your Final Presidential Debate Primer

Expectations and Serbian tacos

Autonomous Vehicles Will Change Everything

Autonomous Vehicles Will Change Everything

Marketing, society, human lifespans - they all change with autonomous vehicles

The CDO's Role in Marketing 2.0

The CDO's Role in Marketing 2.0

The Chief Data Officer joins the dots between data management and marketing

Education Is the Sparkle in Blue Nile's Marketing

Education Is the Sparkle in Blue Nile's Marketing

The online jeweler uses content to inform consumers and show them why Blue Nile is a cut above the rest.

Stop Segmenting; Start Individualizing

Stop Segmenting; Start Individualizing

Forrester's Brendan Witcher explains why segmentation and personalization aren't enough to retain customers and how organizations can move towards truly tailored experiences.

Saved By the Service

Saved By the Service

How one DMN staff member's sour experience with an Etsy vendor changed 180 degrees and what she learned from it.

OMG: How Media Buyers Fell in Love with AARP Media

OMG: How Media Buyers Fell in Love with AARP Media

The advertising solutions division of AARP launches a campaign to attract millennial marketers.

A Snapshot of the World's Ad Spend

A Snapshot of the World's Ad Spend

Recent data from Carat highlights which countries and channels are leading the global ad spend in 2016.

Five Minutes With: Embrace the Disruption, says Mike Marcellin

Five Minutes With: Embrace the Disruption, says Mike Marcellin

Mike Marcellin of Juniper Networks discusses the challenges and benefits of digital transformation

Building Brand Connections Beyond Back-to-School

Building Brand Connections Beyond Back-to-School

How Barnes & Noble College uses digital and in-store marketing to support college students throughout their academic career.

The Double Edge of Gamestop's Ship-From-Store Program

The Double Edge of Gamestop's Ship-From-Store Program

Beefing up its online inventory is a worthy effort, but might be counter-intuitive.

Target CMO Jeff Jones leaves to join Uber

Target CMO Jeff Jones leaves to join Uber

Jones is joining Uber as president, ridesharing.

Here's What We Learned Analyzing 30 CMOs on LinkedIn

Here's What We Learned Analyzing 30 CMOs on LinkedIn

DMN's analysis of 30 randomly selected CMO profiles shows their most popular majors, average tenure, and more.

Are Sales and Marketing Getting Less Aligned?

Are Sales and Marketing Getting Less Aligned?

A new report suggests that alignment between sales and marketing functions is actually declining

Clorox Delivers a Fresh Back-to-School Strategy

Clorox Delivers a Fresh Back-to-School Strategy

A rundown of the brand's most recent back-to-school campaign; plus, four tips on how to plan for next year.

Taming the Beast: Tackling the Uber Story

Taming the Beast: Tackling the Uber Story

What I learned from writing an 18-page story on the state of the ridesharing industry.

How Uber Won The Rideshare Wars and What Comes Next

How Uber Won The Rideshare Wars and What Comes Next

How Uber won the first phase of the rideshare war and how cabs, competitors, and car companies are battling back.

Companies: It's Okay to Say No to Prospects

Companies: It's Okay to Say No to Prospects

Not only does DMN report on and write about marketing technology, we are also pitched technologies for our publishing business.

Oracle: Marketing Clouds Don't Exclude Best-of-Breed Solutions

Oracle: Marketing Clouds Don't Exclude Best-of-Breed Solutions

Oracle argues that marketing clouds are best understood as a set of foundational technologies which everyone needs

Introducing DMNTech

Introducing DMNTech

DMN doubling down on our marketing technology coverage

The Hub Becomes DMNTech: A Special Announcement

The Hub Becomes DMNTech: A Special Announcement

On September 1, The Hub becomes DMNTech

K-Y Goes Out of the Box

K-Y Goes Out of the Box

The personal lubricant brand develops a new strategy to better reach OBGYNs and consumers.

10 Most Marketable Athletes from the Olympics

The Olympics is the breeding ground for the next and many famous pitchmen and women likely played their last games (Michael Phelps, Usain Bolt and Serena Williams) but a new crop of stars emerge.

Five Minutes With: Udayan Bose on Cracking Mobile Search

Five Minutes With: Udayan Bose on Cracking Mobile Search

Udayan Bose of SEM solutions provider NetElixir on challenges and opportunities in the search marketing space

Ad Blockers: The Neverending War?

Ad Blockers: The Neverending War?

DMN talked to a few people on both sides of the equation to try to understand how the ad blocker war ends - if it ever will

Putting the Pedal to the Metal With Virtual Reality

Putting the Pedal to the Metal With Virtual Reality

Why Vroom built a VR automotive showroom to bridge the gap between brick-and-mortar and e-commerce.

More (Harry) Pottermore

More (Harry) Pottermore

The marketing opportunities in a celebrity eCommerce platform

Five Minutes With: Chris Golec says ABM Means Changing How You Think

Five Minutes With: Chris Golec says ABM Means Changing How You Think

Chris Golec of Demandbase explains the challenges of educating B2B marketers to understand and properly implement ABM

Zippy Shell Franchise Boxes Up Its Old Marketing Strategy

Zippy Shell Franchise Boxes Up Its Old Marketing Strategy

The portable storage and moving franchise managed to grow its customer base through digital and radio.

Exclusivity is Why Piracy Won't Go Away

Exclusivity is Why Piracy Won't Go Away

The music streaming wars and the concept of exclusivity has renewed claims that digital piracy has a limited justification.

Introducing DMNotes

Introducing DMNotes

Welcome to DMNotes, the relaunched DMN blog that covers everything from marketing strategy to politics to data to social media. If it's happening and we have a point-of-view on it, we'll cover it here. Also, we will use this space to update our recent stories and let you know about the interesting virtual and real-life events we're creating.

What Else Can NBC Sports Do But Tape Delay?

What Else Can NBC Sports Do But Tape Delay?

The seasons turn, the public criticizes NBC for broadcasting the Olympics on tape delay. As GV's (aka Google Venture) raconteur M.G. Siegler sagely notes. "We all know why NBC is delaying the presentation of the main events in their coverage.² It's about women. And making the games more like reality television. I mean, they actually said this. But really, it's obviously about advertising. A shit ton of advertising. If my feed was indicative of all feeds, I think there was actually far more minutes of advertising than actual Olympic events. It's a god-awful experience all around."

DMNotes: Chatbots, Olympics, and 'Suicide Squad'

DMNotes: Chatbots, Olympics, and 'Suicide Squad'

DMN Editors sound off on the items of the week that caught their respective eyes.

Lexalytics Extends to Azure

Lexalytics Extends to Azure

Showing the agility of a cloud-based offering, text/sentiment analytics vendor Lexalytics is now available in MSFT's cloud

Cigna's first global brand campaign targets expats

The campaign will run in an integrated digital marketing format using channels such as Facebook, Twitter, and Youtube.

360 Video Meets Display Advertising

360 Video Meets Display Advertising

A way to get more eyeballs to innovative brand video

Why Marvel Introduced a Loyalty Program to Fans Who've Been Loyal For Years

Why Marvel Introduced a Loyalty Program to Fans Who've Been Loyal For Years

The comics publisher went decades without loyalty programs. What's changed to necessitate Marvel Insider?

Some Totally Free Pokemon GO Ideas From DMN

Some Totally Free Pokemon GO Ideas From DMN

We're not brand marketers, so we're giving away ideas for free

All the Ways Marketers Are Taking Advantage of The Pokemon Craze

All the Ways Marketers Are Taking Advantage of The Pokemon Craze

When a phenomenon like Pokémon Go enters the public consciousness, brands are never far behind.

The (Young) Masters of Marketing: Our 40 Under 40 Honorees

The (Young) Masters of Marketing: Our 40 Under 40 Honorees

Details on our honorees and the live event below

Oracle Buys NetSuite: Still Playing Cloud Catch-Up

Oracle Buys NetSuite: Still Playing Cloud Catch-Up

Why does Oracle need seminal cloud vendor NetSuite?

The Real Reason Why Dollar Shave Club Won

The Real Reason Why Dollar Shave Club Won

NYT article right about threat, but wrong about why

How Brands Helped Kill the App

How Brands Helped Kill the App

Apps were supposed be the future of mobile advertising, but too many useless, self-serving efforts are once again killing the golden goose.

Five Minutes With: Stephen Taylor Breaks Down Marketing in the Travel Industry

Five Minutes With: Stephen Taylor Breaks Down Marketing in the Travel Industry

Sojern's SVP of enterprise solutions explains the traveler's path to purchase and how marketers can collect data at each stage.

What Marketers Are Saying About Comic-Con

What Marketers Are Saying About Comic-Con

A weekend of exemplary marketing, or one of marketing superseding product?

In Yahoo, Verizon Bids for Future Ad Diversification

In Yahoo, Verizon Bids for Future Ad Diversification

Telecom looking to futureproof its business

Five Marketing Lessons from Tesla

Five Marketing Lessons from Tesla

What we can learn from Elon Musk and Tesla

RNC: Big Tech's Unclear Message on Trump

RNC: Big Tech's Unclear Message on Trump

Some big tech companies are giving the Republican National Convention a wide berth, but the message from others is mixed

How to Measure Return on Digital Investment (RODI)

How to Measure Return on Digital Investment (RODI)

The questions marketers need to ask to improve their digital marketing spend.

Five Post-Pokemon AR Thoughts

Five Post-Pokemon AR Thoughts

The world is quite ready for the AR revolution and other points

A Live Take on Ad Blocking

Forgive the video quality as we go live on Facebook for a quick chat about ad blocking

Betting on a Star: Why Marketing and Tech Conferences Caught the Celebrity Bug

Betting on a Star: Why Marketing and Tech Conferences Caught the Celebrity Bug

From Will Smith on the main stage for Marketo to Elton John tearing up the Salesforce party, marketing and technology conferences have never been more glamorous

Five Minutes With: Itai Sadan, CEO and Cofounder of Duda

Five Minutes With: Itai Sadan, CEO and Cofounder of Duda

SMBs need personalization to compete with big brands, he says.

Top 8 DMN Articles Surrounding the Flux of Content Marketing

Top 8 DMN Articles Surrounding the Flux of Content Marketing

There's an arc to our recent coverage of content marketing, and it spells change.

The Social Media Prognosis

The Social Media Prognosis

Nine articles that illustrate the complicated present, and cloudy future of social media.

Productivity Tools Your Marketing Team Needs

Productivity Tools Your Marketing Team Needs

Marketers share the time and project management tools they can't live without.

The Intersection of Marketing and Gaming

The Intersection of Marketing and Gaming

Seven articles about gamers, geeks, and superfans that all marketers should read.

Meet the Marketer: Mark Bornstein of ON24

Meet the Marketer: Mark Bornstein of ON24

Mark Bornstein says the future is about conversations, not clicks

Study Pinpoints How Unconscious Bias Impacts Workplace Diversity

Study Pinpoints How Unconscious Bias Impacts Workplace Diversity

The marketing industry has long struggled with issues of diversity. Recent studies published in the Harvard Business Review (HBR) may shed light on how hiring biases can be responsible for this crisis.

Spotlight On: New Marketing and AdTech from Cannes Lions 2016

Spotlight On: New Marketing and AdTech from Cannes Lions 2016

Facebook and Yahoo each announced new technology during this year's festival.

The 5 Essentials for Every Omnichannel Campaign

The 5 Essentials for Every Omnichannel Campaign

Here are some of the core requirements for any omnichannel campaign.

Five Minutes With: Small Businesses Need Better Tools, says Tim Hayden

Five Minutes With: Small Businesses Need Better Tools, says Tim Hayden

Tim Hayden of Zignal Labs shares his marketing tech outlook

The Beauty of Marketing from Both Sides of the Brain

The Beauty of Marketing from Both Sides of the Brain

Combining the right and left brain to solve consumer-driven problems

3 Women, and Their Journeys to the Top

3 Women, and Their Journeys to the Top

Marketing leaders from NPR, Ogilvy, and Ikea share their stories in our Marketing Hall of Femme: In Focus video series.

20 Important Case Studies from DMN

20 Important Case Studies from DMN

Our best of series focuses on Case Studies

Marketers Share Their Biggest Mistakes and How They Fixed Them

Marketers Share Their Biggest Mistakes and How They Fixed Them

There's always a silver lining to any marketing mistake

8 Ways to Produce Better Branded Video

8 Ways to Produce Better Branded Video

Thinking of diving into video production in house? Here are some steps to take to ensure good quality, and a smooth editing process.

[Video] Why Overwatch is a Perfect Storm of Marketing Execution

[Video] Why Overwatch is a Perfect Storm of Marketing Execution

We explore the five marketing strategies at play in Blizzard's latest shooter phenomenon.

The Hub Podcast: Spotlight on the LinkedIn Acquisition

The Hub Podcast: Spotlight on the LinkedIn Acquisition

The Hub shines a spotlight on Microsoft's LinkedIn acquisition

Today's News: Kik's Impressive Growth and Brands Coming to Virtual Assistants

Today's News: Kik's Impressive Growth and Brands Coming to Virtual Assistants

The latest in marketing

Video: How Blue Apron Is Winning the Menu Delivery (Hunger) Game

Video: How Blue Apron Is Winning the Menu Delivery (Hunger) Game

We reviewed the social, email, and web components of the famous company's marketing.

Today's News: The Realism of Silicon Valley and Gawker's Next Options

What people are talking about on Monday, June 13

Request for Entries: Productivity Tools Every Digital Marketer Needs

Request for Entries: Productivity Tools Every Digital Marketer Needs

What are the production, project, and time management tools you can't live without?

The Hub Podcast: Humanizing the Brand

The Hub Podcast: Humanizing the Brand

Silverback Social's Chris Dessi talks about the connections between personal branding and social marketing for businesses

Meet the Marketer: Jennifer Johnson of RingCentral

Meet the Marketer: Jennifer Johnson of RingCentral

Facing the challenge of developing an integrated marketing approach

5 Reasons Overwatch Is So Successful

5 Reasons Overwatch Is So Successful

Good games come out every year. Few command popular culture to the degree that Blizzard's latest has.

AmEx Marketing Coup of the Year

AmEx Marketing Coup of the Year

Hamilton presale means incredible exposure

A Marketing Innovator Readies Real Estate for Its Close-Up

A Marketing Innovator Readies Real Estate for Its Close-Up

CMO Matthew Leone discusses Terra Holdings approach to video

Spotlight On: Artificial Intelligence

Spotlight On: Artificial Intelligence

The headlines won't stop. AI is officially a mainstream discussion.

The Marketing Guide To Reddit

The Marketing Guide To Reddit

Recent efforts to officiate the network are making it an even more attractive destination for marketers.

Introducing DMN

Introducing DMN

What to expect from the new DMN

Ad Blocking Serious Business, Bigger In APAC than North America

Ad Blocking Serious Business, Bigger In APAC than North America

Selling to the Selfie Generation

Selling to the Selfie Generation

Four ways to unlock the power of selfies.

Knowing Which Pitch Earned a Buck

Knowing Which Pitch Earned a Buck

Aligning the marketing and sales journeys via Salesforce integration

Understanding Account Based Marketing

ABM is on everyone's lips, mainly because technology has finally caught up with it. What is it, and why is it important in the B2B space?

The Promise of VR for Affected Communities

The Promise of VR for Affected Communities

Some corporate and nonprofit campaigns are showing what is possible through VR

The Hub Podcast: From Martech spend to Facebook and politics

The Hub Podcast: From Martech spend to Facebook and politics

How marketing tech spend breaks down, and couldn't Facebook be a little clearer about its Trending Topics algorithm?

Ikea's Greene-Sykes on Authenticity and Female Empowerment in Business

Ikea's Greene-Sykes on Authenticity and Female Empowerment in Business

In Focus: Marketing Hall of Femme honoree Leontyne Greene-Sykes, Ikea U.S.'s former chief marketer, discusses keys to success for female marketers, and misconceptions about marketing.

Four ways to future-proof your omnichannel strategies

Four ways to future-proof your omnichannel strategies

Technology can take a marketing strategy only so far. Here are some crucial steps to keep up with consumer expectations and the changing tech landscape.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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