Before cofounding Terminus, a software-as-a-service platform for account-based marketing, Vajre led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce.
Allison Tseng's love of marketing began with the six years she spent at Nickelodeon. She eventually traded in her Uggs for flip flops and moved to California to work for DreamWorks Animation.
Sipra Thakur heads up the digital marketing department at Imax, where she works with her team to create integrated campaigns, identify new areas of growth, and establish strategic partnerships to increase avenues of revenue and marketing impressions.
Adam Berke has the responsibility of marketing AdRoll to other marketers. He oversees all aspects of marketing, including performance advertising, product marketing, and developing AdRoll's brand.
As current director of product marketing for Yahoo, Marissa Bataille Daly leads marketing for the sports and finance properties including strategy, research, positioning, CRM, and brand management.
When major brands, networks, and tech companies are looking to make an impact and engage with their target audience, they call CEO Shanté Bacon of 135th Street Agency.
Forrester's Brendan Witcher explains why segmentation and personalization aren't enough to retain customers and how organizations can move towards truly tailored experiences.
The Olympics is the breeding ground for the next and many famous pitchmen and women likely played their last games (Michael Phelps, Usain Bolt and Serena Williams) but a new crop of stars emerge.
Welcome to DMNotes, the relaunched DMN blog that covers everything from marketing strategy to politics to data to social media. If it's happening and we have a point-of-view on it, we'll cover it here. Also, we will use this space to update our recent stories and let you know about the interesting virtual and real-life events we're creating.
The seasons turn, the public criticizes NBC for broadcasting the Olympics on tape delay. As GV's (aka Google Venture) raconteur M.G. Siegler sagely notes. "We all know why NBC is delaying the presentation of the main events in their coverage.² It's about women. And making the games more like reality television. I mean, they actually said this. But really, it's obviously about advertising. A shit ton of advertising. If my feed was indicative of all feeds, I think there was actually far more minutes of advertising than actual Olympic events. It's a god-awful experience all around."
The campaign will run in an integrated digital marketing format using channels such as Facebook, Twitter, and Youtube.
Sojern's SVP of enterprise solutions explains the traveler's path to purchase and how marketers can collect data at each stage.
Forgive the video quality as we go live on Facebook for a quick chat about ad blocking
From Will Smith on the main stage for Marketo to Elton John tearing up the Salesforce party, marketing and technology conferences have never been more glamorous
The marketing industry has long struggled with issues of diversity. Recent studies published in the Harvard Business Review (HBR) may shed light on how hiring biases can be responsible for this crisis.
What people are talking about on Monday, June 13
ABM is on everyone's lips, mainly because technology has finally caught up with it. What is it, and why is it important in the B2B space?
In Focus: Marketing Hall of Femme honoree Leontyne Greene-Sykes, Ikea U.S.'s former chief marketer, discusses keys to success for female marketers, and misconceptions about marketing.
Technology can take a marketing strategy only so far. Here are some crucial steps to keep up with consumer expectations and the changing tech landscape.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.