Mother's Day Marketing

Mother's Day Marketing

Data from Crimson Hexagon shows some brands commanding dominant share of voice in social activity surrounding Mother's Day, and leveraging the conversations with impactful video content

How to be a Marketing Thoroughbred

How to be a Marketing Thoroughbred

While Audible placed 3rd in the Kentucky Derby, Amazon undoubtedly deserves to pick up a marketing trophy for this campaign

Spotlight on SiriusDecisions: ABM

Spotlight on SiriusDecisions: ABM

In the first of a 5 podcast series on cutting edge B2B strategies, Matt Senatore and Bob Peterson of Sirius Decisions talk about operationalizing ABM

Introducing "Spotlight on SiriusDecisions"

Introducing "Spotlight on SiriusDecisions"

DMN Editor-in-Chief Kim Davis sits down with senior research and service directors from SiriusDecisions to look at the hottest topics in the B2B space

Affiliate Marketing: Big Brands Weigh In On What's Next

Affiliate Marketing: Big Brands Weigh In On What's Next

How brands like Uber, Lenovo, Hotels.com, and Autodesk are changing the way they think about affiliate marketing

The Wednesday Stack: Industrial Grade B2B Omnichannel

The Wednesday Stack: Industrial Grade B2B Omnichannel

Cloudcraze and its new Salesforce role, a rebrand for MediaIQ, and the state of email

5 Industries That Are Winning with IoT

5 Industries That Are Winning with IoT

If you're not taking note of the Internet of Things, it's here, and it's making a difference, to industries and to marketers

19th Annual 100 Best Corporate Citizens Rankings Released

19th Annual 100 Best Corporate Citizens Rankings Released

Following their 2017 fight against DACA repeal, Microsoft takes the top spot

Everything You Need to Know About Marketing During the World Cup

Everything You Need to Know About Marketing During the World Cup

The FIFA World Cup is unofficially the world's largest sporting event. It's also one of the world's biggest marketing opportunities. Read on to stay in-the-know

The Monday Stack: LeanData Found the Right Pain Points

The Monday Stack: LeanData Found the Right Pain Points

How a cool housekeeping tech solution became more strategic for its customers. Plus how the big boys fare in the 2018 Gartner Marketing Hub Quadrant

One on One: Greg Paull on the Global CMO

One on One: Greg Paull on the Global CMO

Greg Paull of R3 talks about his new book (co-written with Shufen Goh), "The Global CMOs," about the changing role of marketers, and the special challenges facing the marketing departments of multinational enterprises

Announcing the 2018 Marketing Hall of Femme Honorees

Announcing the 2018 Marketing Hall of Femme Honorees

Here's our Marketing Hall of Femme class of 2018, as well as the 2018 Women to Watch

Modern Work Management Through Platform Integration

Modern Work Management Through Platform Integration

Workfront unveils new Workfront Fusion platform at LEAP 2018

One on One: Building Community Across Borders with Jon Chang, Kickstarter

One on One: Building Community Across Borders with Jon Chang, Kickstarter

We sat down with Jon Chang, Director, Digital Marketing, Kickstarter at SMWNYC 2017

9 Tips To Ace Your Next Sales Presentation

9 Tips To Ace Your Next Sales Presentation

John Hawkins, Workfront, shares his tips to deliver a stellar sales presentation

Fitbit Partners with Google Cloud to Make Health Data Available to Doctors

Fitbit Partners with Google Cloud to Make Health Data Available to Doctors

Unlocking data with the new Cloud Healthcare API

The Monday Stack: In and Out of the Cloud

The Monday Stack: In and Out of the Cloud

Marketo is cloud-struck, Lexalytics comes down to earth, and a direct marketing legend passes

Maggie Chan Jones to Keynote the 2018 Marketing Hall of Femme

Maggie Chan Jones to Keynote the 2018 Marketing Hall of Femme

With nominations closed, judging is underway. This year's honorees will be announced next week, and honored in a ceremony in New York on June 21

Snap is Taking Another Swing at Spectacles

Snap is Taking Another Swing at Spectacles

Snapchat announced Thursday a new version of its video-recording sunglasses

The Wednesday Stack: Sprinklr — A New CXMO for the Unicorn

The Wednesday Stack: Sprinklr — A New CXMO for the Unicorn

Sprinklr announces Microsoft's Grad Conn as new CXMO (CMO plus CXO). And say goodbye to the yellow brick road

One on One: What's a Digital Team? Matt Harris Explains

One on One: What's a Digital Team? Matt Harris Explains

If you don't know about the role and make-up of a digital team, and how it can impact customer experience and brand success, Matt Harris of Sendwithus has the answers

Spotify Mobile for Free Listeners is About to Get a Big Update

Spotify Mobile for Free Listeners is About to Get a Big Update

For those who depend on the free Spotify service, your mobile app just got a whole lot better

Agencies? Consultancies? They're Making CX Real

Agencies? Consultancies? They're Making CX Real

They'll partner with you to implement your stack, manage your data, run your creative, and digitally transform your business (Part Two: Merkle, Cognizant)

Eliminating Ad Fraud — This Time, for Good

Eliminating Ad Fraud — This Time, for Good

Ad fraud is directly constraining innovation and economic growth

Net Neutrality R.I.P.

Net Neutrality R.I.P.

A look back at our recent coverage, as net neutrality vanishes — temporarily we hope — into the dustbin of history

7 Ways GDPR Will Affect Your Marketing Efforts — According to Top Marketers

7 Ways GDPR Will Affect Your Marketing Efforts — According to Top Marketers

Experts from Marketo, Optimove, Gartner and Amplitude weigh in on GDPR

Finding a Need, Selling a Want

Finding a Need, Selling a Want

Segmentation is simple, right? Think again. Understanding the actual needs of your audience isn't so easy

Cartoon: How to Fail at Diversity in Marketing

Cartoon: How to Fail at Diversity in Marketing

"I know what cats like. Some of my best friends are cats."

One on One: Navigating the Tech Industry with 'Out in Tech'

One on One: Navigating the Tech Industry with 'Out in Tech'

NYC-based non-profit Out in Tech is working hard to make the industry inclusive for all

Meet the Diversity & Inclusion Professional: Patrice Jimerson

Meet the Diversity & Inclusion Professional: Patrice Jimerson

Diversity management isn't intuitive. It requires art, science, and a deep understanding of the history of bias, says Appirio's senior diversity and inclusion professional

How Brands Can Better Address African-American Consumers

How Brands Can Better Address African-American Consumers

The spotlight on African-American representation in movies and on TV (think Black Panther) teaches lessons on how marketers can leverage data to retain market segments, defined in part by cultures

Epsilon and Media IQ Weigh In with Tips on Building Women-in-Leadership Initiatives

Epsilon and Media IQ Weigh In with Tips on Building Women-in-Leadership Initiatives

These companies are paving the way for women to reach the top of the corporate ladder

The Wednesday Stack: Truth in News Implies Editors, Not Robots

The Wednesday Stack: Truth in News Implies Editors, Not Robots

Why algorithms won't help anyone spot fake news. Plus non-fake news about Cargo, PlaceIQ, Yotpo, and 6Sense

One on One: Susan Vobejda on Women in Business

One on One: Susan Vobejda on Women in Business

The Trade Desk's Susan Vobejda talks about how the business environment is changing for women, and how to make the current moment of consciousness-raising permanent

Get Diversity in the Room for Real Inclusiveness

Get Diversity in the Room for Real Inclusiveness

There's a reason big brands keep tripping over mines in the diversity minefield. They don't have diversity in the room and on the team

Welcome to Diversity Week

Welcome to Diversity Week

Brands can no longer tiptoe around diversity questions. It's not about image any more; it's about action

The Impact of ABM: News from the Demandbase ABM Innovation Summit

The Impact of ABM: News from the Demandbase ABM Innovation Summit

At the 2018 ABM Innovation Summit, Demandbase announced a deeper integration of Salesforce Pardot, and new world of ABM metrics

Storytelling is Key, in Email and Everywhere Else

Storytelling is Key, in Email and Everywhere Else

Insights from Emma and their customers on storytelling across marketing channels, from the Marketing United summit

The Wednesday Stack: Connecting the Dots, and Tracking Them Too

The Wednesday Stack: Connecting the Dots, and Tracking Them Too

Oracle's new data plays, plus Pega digging into GDPR, and a blockchain-for-social initiative from Grabbr

Inside Baseball: 5 Ways MLB Uses Tech For Fan Experience

Inside Baseball: 5 Ways MLB Uses Tech For Fan Experience

Some peanuts, Cracker Jacks, and in-app marketing

The Monday Stack: Meet SAP's First CDMO

The Monday Stack: Meet SAP's First CDMO

The nuts and bolts of being chief digital marketing officer for a global company, and a new, email deliverability solution from Return Path

One on One: Janet Comenos, Spotted, On Celebrity Endorsements

One on One: Janet Comenos, Spotted, On Celebrity Endorsements

Hint: Your CEO's favorite movie star may not always be the best choice

Remembering Marketing Hall of Femme 2017

Remembering Marketing Hall of Femme 2017

Looking back on our Marketing Hall of Femme ceremony in 2017. Nominations for 2018 are closing soon

The Wednesday Stack: Social Experience and Social Analytics

The Wednesday Stack: Social Experience and Social Analytics

Hootsuite's Penny Wilson on CX, plus an acquisition by Accenture Interactive, and a social analytics report from NetBase

5 Tips on Building a Twitter Brand as a Social Influencer

5 Tips on Building a Twitter Brand as a Social Influencer

Marketers, take note: This 21 year old phenom knows what she's doing

The Monday Stack: Another Lesson in Brand Safety

The Monday Stack: Another Lesson in Brand Safety

Takeaways for brands from the Laura Ingraham storm, and Facebook's move against third-party data aggregators

One on One: The Future of Political Advertising, with Chris Paquette

One on One: The Future of Political Advertising, with Chris Paquette

Fake News. Facebook data breach. Russia. The heat is on the AdTech industry as we inch closer to the 2018 midterm election.

One on One: Measuring ROI on Experience, with Wendy Steinle

One on One: Measuring ROI on Experience, with Wendy Steinle

Adobe's Wendy Steinle discusses research which shows real ROI on the experience business

Adobe's Experience System of Record

Adobe's Experience System of Record

The customer experience isn't just a buzz-phrase. It's driving a re-thinking and re-architecting of Adobe's cloud offering

4 Tips for Inspiring Your Marketing Teams

4 Tips for Inspiring Your Marketing Teams

Corporate hierarchies don't necessarily have to look like the Death Star

Google-backed Navigation App Introduces Waze Local, the Answer to Small Business Prayers

Google-backed Navigation App Introduces Waze Local, the Answer to Small Business Prayers

If you're a small businesses looking to reach the biggest possible audience, the Waze community stands tall and ready

The Wednesday Stack: Adobe Re-Architects the Experience Cloud

The Wednesday Stack: Adobe Re-Architects the Experience Cloud

Headline news from Adobe Summit, plus updates from Bazaarvoice and Innovid

The ABM Mindset: Data, Alignment, And The Buy-In Challenge

The ABM Mindset: Data, Alignment, And The Buy-In Challenge

At TOPO Summit 2018, marketing and sales set sights on data alignment

What If AI Could Tell Us What Trump's Really Thinking When He Tweets?

What If AI Could Tell Us What Trump's Really Thinking When He Tweets?

Finally someone is solving our collective question: What the h*** is he thinking?

3 Industries That Benefit from the On-Demand Economy (And 2 That Don't)

3 Industries That Benefit from the On-Demand Economy (And 2 That Don't)

Half of the on-demand users are millennials, suggesting the on-demand economy is here to stay

6 Ways AI Is Making An Impact In Retail Tech

6 Ways AI Is Making An Impact In Retail Tech

How tech companies are applying AI to improve retail marketing and supply chain

Yotpo's AI Powered "Insights" Helps Brands Make Sense of Customer Feedback Data

Yotpo's AI Powered "Insights" Helps Brands Make Sense of Customer Feedback Data

Finally, an AI that brings you closer to your customers

Why Are Some Executives So Wrong About AI?

Why Are Some Executives So Wrong About AI?

They are being actively misled by various companies offering products and services

The Wednesday Stack: Gartner's View of AI

The Wednesday Stack: Gartner's View of AI

Gartner's Martha Mathers on prospects for AI and marketing; March madness; Acquia talks eCommerce experience; and news from Aprimo, RedPoint Global, Barometrics, and Lexalytics

One on One: Retail Communications with Mark Sadegursky

One on One: Retail Communications with Mark Sadegursky

Mark Sadegursky of WorkJam on how employee engagement is vital for retail success

Shoptalk 2018: Debunking Retail's 'New Normal'

Shoptalk 2018: Debunking Retail's 'New Normal'

How brands like Amazon, Target and Macy's are tackling the 'retail apocalypse' head on — if it even exists

7 Tips for Boosting Your SEO for the Rankings You Deserve: The Advanced Guide

7 Tips for Boosting Your SEO for the Rankings You Deserve: The Advanced Guide

Following our recent beginner's guide, here's a guide to advanced SEO best practices

The Monday Stack: Voices From The Bay

The Monday Stack: Voices From The Bay

Sitting down with Pebblepost and LeanData in San Francisco; plus acquisition and ad fraud news

One on One: Jeff Kupietzky on the Emergence of Silicon Alley in NYC

One on One: Jeff Kupietzky on the Emergence of Silicon Alley in NYC

The tech scene in New York City is hitting its stride, and Jeff Kupietzky, CEO, PowerInbox, thinks it's primed to surpass Silicon Valley as the premiere destination for tech startups

Humanizing Marketing At Heart Of Conductor's C3 Conference

Humanizing Marketing At Heart Of Conductor's C3 Conference

A closer look at the power of humanity in marketing

One on One: Rebecca Mahony Talks Women in the Workplace, Intl Women's Day

One on One: Rebecca Mahony Talks Women in the Workplace, Intl Women's Day

Ad-tech is an industry where only 3% of women occupy executive roles -- what?

Marketing Hall of Femme Nominations are Now Open

Marketing Hall of Femme Nominations are Now Open

We celebrated international women's day by opening up nominations for 2018's class of top female marketers

The Wednesday Stack: From San Francisco and New York

The Wednesday Stack: From San Francisco and New York

Live coverage of WeWork at Conductor's C3; ON24 product announcements; Movable Ink and Persado get together; Pega has a robot sales coach; and more

Shell Collaborates with Oath to Reach Energy-Conscious Millennials

Shell Collaborates with Oath to Reach Energy-Conscious Millennials

Shell Corporation, in partnership with Oath, has created an interactive, multimedia campaign on Tumblr to drive clean energy awareness

Ramping Up for Advanced Television

Ramping Up for Advanced Television

TiVo joined the conversation about advanced TV at this year's RampUp

Study: Consumers Are Creeped Out, And Brands Know It Too

Study: Consumers Are Creeped Out, And Brands Know It Too

When does personalization cross the line?

Lesbians Who Tech Confronts Diversity, Female Leadership in Big Brands

Lesbians Who Tech Confronts Diversity, Female Leadership in Big Brands

On March 1, over 5000 queer women and their allies descended on Silicon Valley for the 5th annual Lesbians Who Tech conference in an effort to confront, challenge, and change the narrative

The Monday Stack: Who Owns the CX?

The Monday Stack: Who Owns the CX?

We have digital business cards, we have fashion sentiment, we have real-time complete identities. Who has the CX?

One on One: Marissa Aydlett Talks Rapid Rebranding

One on One: Marissa Aydlett Talks Rapid Rebranding

Re-branding a company like Braze (formerly Appboy) is a big deal, especially when you do it in under a year

The Shop Window Opens a Portal of Possibilities

The Shop Window Opens a Portal of Possibilities

How Outernets is using data to personalize the window shopping experience

In the Wake of NRA Protests, Dick's Sporting Goods Responds the Right Way

In the Wake of NRA Protests, Dick's Sporting Goods Responds the Right Way

In a social media post that has since gone viral, Dick's Sporting Goods distributed an emotional call to action

The Wednesday Stack: 10 Million TV Sets

The Wednesday Stack: 10 Million TV Sets

Connecting TV to digital, connecting cars to insurers, connecting social to reviews

Marketing Can Be Agile Too

Marketing Can Be Agile Too

If you thought agile was just for DevOps, CA Technologies would suggest you think again

Selligent Re-Brands, Bolsters Cross-Channel Marketing Features

Selligent Re-Brands, Bolsters Cross-Channel Marketing Features

Selligent debuts its marketing cloud with AI features, geo-fencing, and exportable data. And explains why it's not trying to be Salesforce or Adobe

The Monday Stack: Rolling Thunder

The Monday Stack: Rolling Thunder

The new Thunder Experience Cloud, an international data conundrum, and conference season is here

7 Quick Tips for Boosting Your SEO: A Beginner's Guide

7 Quick Tips for Boosting Your SEO: A Beginner's Guide

Adhering to SEO Best Practices will get you the rankings you want

The Hall of Femme Podcast: Janel Laravie, Chacka Marketing

The Hall of Femme Podcast: Janel Laravie, Chacka Marketing

The founder and CEO of digital media agency Chacka Marketing

The Wednesday Stack: Adobe Makes Analytics More Accessible

The Wednesday Stack: Adobe Makes Analytics More Accessible

Exclusive news from Adobe Analytics Cloud

Fast Company's Most Innovative List Touts Tech, Branding, And Big Data

Fast Company's Most Innovative List Touts Tech, Branding, And Big Data

Big brands top the list, but marketers leave a lasting impression

6 Examples Of Retailers That Went High-Tech

6 Examples Of Retailers That Went High-Tech

How brands like Walmart, IKEA and Sephora are trying out new trends

Love is In the (Digital) Air on Facebook Messenger

Love is In the (Digital) Air on Facebook Messenger

Brands have turned to Facebook Messenger to reach customers looking to open their hearts and wallets

The Wednesday Stack: Keeping the Customer Satisfied

The Wednesday Stack: Keeping the Customer Satisfied

Play the online retail game, get free wings for shredding your ex, face up to social media challenges, and raise a glass for Snapchat influencers

Why Social History Is Important For Retail Trust

Why Social History Is Important For Retail Trust

Solving the problem of bias-based prejudice involves some technical questions

How Mattress Mack Uses AI To Power His Furniture Empire

How Mattress Mack Uses AI To Power His Furniture Empire

Gallery Furniture teams with Albert to drive digital customer experiences

Amazon Go Storms the Retail Barricades

Amazon Go Storms the Retail Barricades

Our writer visited to Seattle to see for himself how the new no-check-out model will have a revolutionary impact on retail

Welcome to Retail Week 2018

Welcome to Retail Week 2018

How retail is dissolving the digital/physical frontier

The Hall of Femme Podcast: Samantha Skey, SheKnows Media

The Hall of Femme Podcast: Samantha Skey, SheKnows Media

In our podcast series featuring Hall of Femme honorees, we sat down with Samantha Skey to discuss BlogHer18, the #MeToo movement, and how brands can amplify the voices of women

Emmy, And Modern Health Tech's Double-Edged Sword

Emmy, And Modern Health Tech's Double-Edged Sword

This NYC-based startup is bringing the 'human' back into health tech

Hyper-localized Landing Pages Helped this Retailer Expand by 77 Percent

Hyper-localized Landing Pages Helped this Retailer Expand by 77 Percent

As the world's largest exclusive made to measure apparel company, Indochino soars from eCommerce company to brick-and-mortar retailer

One on One: Off to the Races with Rip Pruisken

One on One: Off to the Races with Rip Pruisken

With Starbucks picking up on his snack wafels, Rip Pruisken found his start-up going into overdrive

The Wednesday Stack: Legislation, Integration, Recommendations

The Wednesday Stack: Legislation, Integration, Recommendations

GDPR prep at Demandbase, a steadier ship at Sales Navigator, and AI-keyword spotting from CallRail

Mobile Marketing: Gaining Dominance by Leveraging Engagement

Mobile Marketing: Gaining Dominance by Leveraging Engagement

With smartphones increasingly being used as consumers' No. 1 access to the Internet, mobile is gaining sophistication as a viable marketing channel

The Hall of Femme Podcast: Amy Inlow, Albert

The Hall of Femme Podcast: Amy Inlow, Albert

In our podcast series featuring Hall of Femme honorees, we sat down with Amy Inlow to discuss the technology scene in New York City, diversity in marketing, and how women are pushing the industry forward

New York Times Introduces Augmented Reality To News App

New York Times Introduces Augmented Reality To News App

The news organization aims to re-imagine storytelling with new AR capabilities

Tipsy Elves Co-Founder On Tinder, And Taking Marketing Risks

Tipsy Elves Co-Founder On Tinder, And Taking Marketing Risks

CEO Evan Mendelsohn shares the story behind the retail brand's 'Single Santa' campaign

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