Taste of Home Blends Branding, Tech For Gingerbread Blvd. Experience

Taste of Home Blends Branding, Tech For Gingerbread Blvd. Experience

Taste of Home and Folgers work together to create a native experiential attraction for the holiday season

Reddit Joins the Sprinklr Portfolio

Reddit Joins the Sprinklr Portfolio

A new partnership between Reddit and Sprinklr may mark Reddit's coming-of-age as a social channel

One on One: Measuring the Creative Spark with Audra Pace

One on One: Measuring the Creative Spark with Audra Pace

Audra Pace of Mod Op talks immersive content, viral content, and how optimization can go too far

What Patagonia and REI Can Tell Us About Retail Activism

What Patagonia and REI Can Tell Us About Retail Activism

For the most part, retailers have historically settled into bipartisan, or perhaps nonpartisan territory. But, we live in divisive times - perhaps the most divisive.

The Wednesday Stack: Giant Surprises

The Wednesday Stack: Giant Surprises

Our weekly look at marketing tech and ops

Snapchat's Innovative Redesign Might Just Save the Failing Brand

Snapchat's Innovative Redesign Might Just Save the Failing Brand

Oh, Snap! Snapchat has a new look and it could mean a big turnaround for a company whose market and social stock is plummeting

Holiday 2017 Trends: Mobile, In-Store Deals Deliver Brand Loyalty

Holiday 2017 Trends: Mobile, In-Store Deals Deliver Brand Loyalty

Holiday season's in full swing — and this year, it's more mobile than ever

One on One: Erich Joachimsthaler on the New Era in Branding

One on One: Erich Joachimsthaler on the New Era in Branding

Erich Joachimsthaler of Vivaldi explains that, today, the consumer builds the brand

6 Tips For Mobile Engagement That Sticks

6 Tips For Mobile Engagement That Sticks

Braze SVP of Marketing Marissa Aydlett shares her tips on how to improve mobile engagement strategy through cross-channel campaigns

40Under40 2017: Meghann York, Salesforce

40Under40 2017: Meghann York, Salesforce

Meghann York is the director of product marketing at Salesforce Marketing Cloud

40Under40 2017: Jennifer Wong, TUNE

40Under40 2017: Jennifer Wong, TUNE

Jennifer Wong is the VP of Marketing at TUNE

40Under40 2017: Katelyn Watson, IfOnly

40Under40 2017: Katelyn Watson, IfOnly

Katelyn Watson is the VP of marketing at IfOnly

40Under40 2017: Liz Walton, Yext

40Under40 2017: Liz Walton, Yext

Liz Walton is the VP of marketing at Yext

40Under40 2017: Rebecca Stone, LiveRamp

40Under40 2017: Rebecca Stone, LiveRamp

Rebecca Stone is the VP of marketing at LiveRamp

40Under40 2017: Sylvia Vaquer, SocioFabrica

40Under40 2017: Sylvia Vaquer, SocioFabrica

Sylvia Vaquer is the co-founder and Chief Creative Officer of SocioFabrica

40Under40 2017: Julia Stead, Invoca

40Under40 2017: Julia Stead, Invoca

Julia Stead is the VP of marketing at Invoca

40Under40 2017: Chris Savage, Wistia

40Under40 2017: Chris Savage, Wistia

Chris Savage is the co-founder and CEO of Wistia

40Under40 2017: Banita Sarwar, Starwood Hotels and Resorts Worldwide

40Under40 2017: Banita Sarwar, Starwood Hotels and Resorts Worldwide

Banita Sarwar is the director of global digital personalization and eCommerce at Starwood Hotels and Resorts Worldwide

40Under40 2017: Kelly Jo Sands, Ansira

40Under40 2017: Kelly Jo Sands, Ansira

Kelly Jo Sands is the EVP of marketing technology at Ansira.

40Under40 2017: George Popstefanov, PMG

40Under40 2017: George Popstefanov, PMG

George Popstefanov is the founder and CEO of PMG

40Under40 2017: Nyma Quidwai, Blue Water Ads

40Under40 2017: Nyma Quidwai, Blue Water Ads

Nyma Quidwai is the senior director of media at Blue Water Ads

40Under40 2017: Leah Pope, Datorama

40Under40 2017: Leah Pope, Datorama

Leah Pope is the CMO at Datorama

40Under40 2017: Jessica Nordt, The Ritz-Carlton Hotel Company

40Under40 2017: Jessica Nordt, The Ritz-Carlton Hotel Company

Jessica Nordt is the senior manager of digital product at The Ritz-Carlton Hotel Company

40Under40 2017: Jennifer Maul, Carter BloodCare

40Under40 2017: Jennifer Maul, Carter BloodCare

Jennifer Maul is the director of marketing at Carter BloodCare

40Under40 2017: Paige Musto, Act-On

40Under40 2017: Paige Musto, Act-On

Paige Musto is the VP of Marketing at Act-On.

40Under40 2017: Amy Liu, Clarifai

40Under40 2017: Amy Liu, Clarifai

Amy Liu is the director of marketing at Clarifai

40Under40 2017: Christopher Lorn, Philip Morris International

40Under40 2017: Christopher Lorn, Philip Morris International

Christopher Lorn is the head of digital strategy at Philip Morris International

40Under40 2017: Monica Koedel, Cisco

40Under40 2017: Monica Koedel, Cisco

Monica Koedel is the director of digital experience in global virtual sales & customer success at Cisco

40Under40 2017: Kevin Knight, Experticity

40Under40 2017: Kevin Knight, Experticity

Kevin Knight is CMO of Experticity

40Under40 2017: Allana Helland, C&W Services

40Under40 2017: Allana Helland, C&W Services

Allana Helland is the director of marketing at C&W Services.

40Under40 2017: Gaurav Jaiswal, SAP Digital

40Under40 2017: Gaurav Jaiswal, SAP Digital

Gaurav Jaiswal is VP of digital portfolio & business development at SAP Digital

40Under40 2017: Courtney Goldstein, Comcast

40Under40 2017: Courtney Goldstein, Comcast

Courtney Goldstein is SVP of digital sales & marketing at Comcast

40Under40 2017: Aaron Goldman, 4C

40Under40 2017: Aaron Goldman, 4C

Aaron Goldman is CMO at 4C

40Under40 2017: John Fernandez, Contently

40Under40 2017: John Fernandez, Contently

John Fernandez is the VP of revenue marketing at Contently

40Under40 2017: Selina Eizik, Acronym

40Under40 2017: Selina Eizik, Acronym

Selina Eizik is the CEO of Acronym

40Under40 2017: Ashley Deibert, Grapeshot Inc.

40Under40 2017: Ashley Deibert, Grapeshot Inc.

Ashley Deibert is SVP of marketing at Grapeshot Inc.

40Under40 2017: Gurdeep Dhillon, SAP Hybris

40Under40 2017: Gurdeep Dhillon, SAP Hybris

Gurdeep Dhillon is the global VP of demand generation and nurture at SAP Hybris

40Under40 2017: Bill DeFerrari, Epsilon

40Under40 2017: Bill DeFerrari, Epsilon

Bill DeFerrari is the senior director for product management at Epsilon

40Under40 2017: Jacob Davis, Cheetah Digital

40Under40 2017: Jacob Davis, Cheetah Digital

Jacob Davis is the Director of Analytics at Cheetah Digital

40Under40 2017: Gareth Davies, Adbrain

40Under40 2017: Gareth Davies, Adbrain

Gareth Davies is the CEO of Adbrain

40Under40 2017: Adam Davis, IMAX Corporation

40Under40 2017: Adam Davis, IMAX Corporation

Adam Davis is the VP of corporate communications at IMAX Corporation

40Under40 2017: Robert Cosentino, Epsilon

40Under40 2017: Robert Cosentino, Epsilon

Robert Cosentino is VP of strategy at Epsilon

40Under40 2017: Ed Breault, Aprimo

40Under40 2017: Ed Breault, Aprimo

Ed Breault is VP, Head of Marketing at Aprimo

It's 40Under40 Winners Day

It's 40Under40 Winners Day

Check in throughout the day to see profiles of honorees

Clinch, Facebook to Recreate the Narrative on Video Advertising

Clinch, Facebook to Recreate the Narrative on Video Advertising

Creative video personalization firm, Clinch, predicts a major a market shift. Programmatic advertising and video—at least in the advertising world—is the new King.

Wednesday Stack: Times Peddles 'Tech is Evil' Story

Wednesday Stack: Times Peddles 'Tech is Evil' Story

Our weekly column about marketing tech and ops

Will AI Make Account-Based Marketing Obsolete?

Will AI Make Account-Based Marketing Obsolete?

AI will eventually be better than humans at marketing and creating a positive customer experience

One on One: Frédéric Petit on the Way Forward for the Insight Industry

One on One: Frédéric Petit on the Way Forward for the Insight Industry

Frédéric Petit of Toluna says market research must be data-driven

Here's How Foodservice Companies Are Using Home Delivery Options to Better Market Themselves

Here's How Foodservice Companies Are Using Home Delivery Options to Better Market Themselves

Foodservice companies in the home delivery game are providing themselves with greater marketing opportunities

The Monday Stack: Who Did You Miss at Dreamforce? Plus LinkedIn Lead Gen

The Monday Stack: Who Did You Miss at Dreamforce? Plus LinkedIn Lead Gen

Our weekly column about marketing tech and ops

One on One: From Apple to Aha! with Andy Cunningham

One on One: From Apple to Aha! with Andy Cunningham

From Steve Jobs and the Apple Macintosh to understanding the core positioning of companies, Andy Cunningham shares her story and insights

5 Tech Changes That Can Improve Your Business In 2018

5 Tech Changes That Can Improve Your Business In 2018

Here are five tech upgrades your business can implement for improvement on several fronts.

Targeted Advertising for B2B

Targeted Advertising for B2B

Real opportunities now exist for tailored, personalized ads in the B2B space

Spotify to Sell Makeup, Partners with Pat McGrath and Musician Maggie Lindemann

Spotify to Sell Makeup, Partners with Pat McGrath and Musician Maggie Lindemann

On the horizon of taking the company public without an IPO, Spotify has announced a partnership with makeup artist Pat McGrath in its biggest move to retail to date.

Why Marketing Through Mixed Reality Works

Why Marketing Through Mixed Reality Works

Trigger is leading the mixed reality space. But the question is: Does all that fan engagement leads to increased sales?

5 Pitfalls of a "Set It and Forget It" Strategy

5 Pitfalls of a "Set It and Forget It" Strategy

While the concept of "set it and forget it" might work well for cooking techniques or possibly the stock market, it doesn't work for marketing or technology.

The Monday Stack: Technology is the Content Being Marketed

The Monday Stack: Technology is the Content Being Marketed

Our weekly look at marketing technology and ops

Here's How Big Brands Are Capitalizing On the Virtual Reality Trend

Here's How Big Brands Are Capitalizing On the Virtual Reality Trend

Whether we are ready for it or not, virtual reality is causing marketers to turn their heads and take notice of its ever-growing presence.

5 Takeaways from SiriusDecisions Tech Exchange

5 Takeaways from SiriusDecisions Tech Exchange

Senior Research Director Gil Canare talks process and technology

SAP: A CMO With a Purpose

SAP: A CMO With a Purpose

2016 DMN Hall of Femme honoree ascends to the top marketing position at SAP, and is looking to scale the company's commitment on societal issues

The Monday Stack: ABM for Agencies

The Monday Stack: ABM for Agencies

Our weekly look at marketing technology and ops

Looking Ahead, Drones Will Take Marketing Up, Up, and Away

Looking Ahead, Drones Will Take Marketing Up, Up, and Away

From the creation of Drone-as-a-Service to Amazon's adoption of drone delivery, UAVs create a new marketplace for B2C interaction

The Monday Stack: More Triggers, More Insights, More Real-Time Reporting

The Monday Stack: More Triggers, More Insights, More Real-Time Reporting

Our weekly look at marketing technology and ops

Welcome to Retail Week

Welcome to Retail Week

Retail is back, but it's digital and data-driven

The Monday Stack: Aprimo Stakes Out its Cloud

The Monday Stack: Aprimo Stakes Out its Cloud

Our weekly column about marketing tech and ops

Marketing Experts-as-a-Service

Marketing Experts-as-a-Service

Torchlite offers a way to bolster your marketing and ops team without actually recruiting staff

Bark Alert: This Doggie Daycare Startup Wants Millennials to Send Their Puppers to Pup Camp

Bark Alert: This Doggie Daycare Startup Wants Millennials to Send Their Puppers to Pup Camp

Camp Bow Wow is using digital and mobile strategies to woo a new generation of dog owners.

The Wednesday Stack: Convergence Everywhere

The Wednesday Stack: Convergence Everywhere

Our weekly column about marketing tech and ops

Live from DMA &Then: Brent Bird of Workfront

Live from DMA &Then: Brent Bird of Workfront

Brent Bird talks marketing workflow management and the state of work, now and future

The Monday Stack: Watson Ads and Future Proofing

The Monday Stack: Watson Ads and Future Proofing

Our weekly column on marketing tech and ops

Inbound ABM is a Thing

Inbound ABM is a Thing

ABM and inbound marketing are not necessarily at odds; indeed, they can be harnessed to work together

Advertising Week: Fragmented and Holistic Responses

Advertising Week: Fragmented and Holistic Responses

A staggering range of ideas and topics were aired at Advertising Week

The Wednesday Stack: Workdays and Holidays

The Wednesday Stack: Workdays and Holidays

Our weekly column on marketing tech and ops (now sometimes on a Wednesday!)

In Person Marketing Gets Connected: Part 3

In Person Marketing Gets Connected: Part 3

How in-person and events marketing is being disrupted and transformed by data: the final part of a three-part series

How Analytics Helps Price Optimization Decisions

How Analytics Helps Price Optimization Decisions

Business intelligence is helping to inform price optimization in retail and eCommerce

In Person Marketing Gets Connected: Part 2

In Person Marketing Gets Connected: Part 2

How in-person and events marketing is being disrupted and transformed by data: the second part of a three-part series

In-Person Marketing Gets Connected: Part 1

In-Person Marketing Gets Connected: Part 1

How in-person and events marketing is being disrupted and transformed by data: the first part of a three-part series

The Monday Stack: Taking No Hostages

The Monday Stack: Taking No Hostages

Our weekly column on marketing tech and ops

Keys to Optimizing ABM

Keys to Optimizing ABM

ABM specialists reviewed the key elements of this increasingly adopted B2B strategy at a New York conference this week

The Monday Stack: All ABM, All the Time?

The Monday Stack: All ABM, All the Time?

Our weekly column about marketing tech and ops

Mainstreaming Mixed Reality

Mainstreaming Mixed Reality

Microsoft, Apple, and Google are bringing mixed reality within reach of consumers, and marketers

CMO Q&A: Penny Wilson, Hootsuite

CMO Q&A: Penny Wilson, Hootsuite

Penny Wilson of Hootsuite identifies social as the key element in her marketing stack

CMO Q&A: Sara Spivey, Bazaarvoice

CMO Q&A: Sara Spivey, Bazaarvoice

Sara Spivey, Bazaarvoice CMO, talks about the importance of measurement, and her belief in a "best-of-breed" marketing stack

CMO Q&A: Rachel Phillips-Luther, Jamba Juice

CMO Q&A: Rachel Phillips-Luther, Jamba Juice

Here, the 2016 40 Under 40 winner reveals what she really thinks about data-driven marketing and what she considers her biggest industry challenge to be.

CMO Q&A: Curtis Tingle, Valassis

CMO Q&A: Curtis Tingle, Valassis

Valassis CMO Curtis Tingle says data is like "oxygen" for today's marketer

CMO Q&A: Joanna O'Connell, MediaMath

CMO Q&A: Joanna O'Connell, MediaMath

A 2017 Hall of Femme honoree, Joanna O'Connell talks about her route from marketer to CMO via an analyst role

CMO Q&A: Barbara Martin Coppola, Grubhub

CMO Q&A: Barbara Martin Coppola, Grubhub

The 2017 Marketing Hall of Femme honoree describes her road to CMO and explains why people are the most important component of Grubhub's technology stack

CMO Q&A: Leah Pope, Datorama

CMO Q&A: Leah Pope, Datorama

Leah Pope, CMO at Datorama, discusses the importance of a sales-oriented marketing team

CMO Q&A: Antonio Sciuto, Nestlé Waters

CMO Q&A: Antonio Sciuto, Nestlé Waters

EVP Brands and CMO at Nestlé Waters, Antonio Sciuto, on how his move to marketing was driven by blurring lines between marketing and sales

CMO Q&A: Katie Bisbee, DonorsChoose.org

CMO Q&A: Katie Bisbee, DonorsChoose.org

The 2016 Marketing Hall of Femme honoree shares her biggest marketing challenge and how she got started in the field.

CMO Q&A: Jamie Moldafsky, Wells Fargo

CMO Q&A: Jamie Moldafsky, Wells Fargo

The 2016 Marketing Hall of Femme honoree shares what led her to a career in marketing and what she considers to be her biggest industry challenge

Welcome to CMO Week

Welcome to CMO Week

DMN dedicates this week to finding out how CMOs got where they are today

The Monday Stack: Takes a Holiday

The Monday Stack: Takes a Holiday

Our column on marketing technology and ops is on summer break

How Marketers Can Use Salesmsg to Collect Better Customer Data

How Marketers Can Use Salesmsg to Collect Better Customer Data

A summary of what this startup offers and how it works

One on One: Andrew Landis Talks Small Business Marketing and Gamification

One on One: Andrew Landis Talks Small Business Marketing and Gamification

The founder and CEO of LuckyDiem discusses the marketing challenges and opportunities small business owners face and how gamification can drive engagement and loyalty

The Monday Stack: Personalization is Not Always Smart

The Monday Stack: Personalization is Not Always Smart

Our weekly column about marketing tech and ops

Physical Meets Digital in the Future of Retail

Physical Meets Digital in the Future of Retail

Insights from Bazaarvoice, Emarsys, Inmobi, and Pebblepost, fresh from eTail East in Boston

One on One at eTail East: Jaysen Gillespie of Criteo

One on One at eTail East: Jaysen Gillespie of Criteo

Breaking down what marketers do to cope with a post-last-click world

The Monday Stack: Points East

The Monday Stack: Points East

Our weekly column about marketing tech and ops

The Changing Face of B2B Marketing

The Changing Face of B2B Marketing

The B2B buyer journey has changed, and brands need to react

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