Aptimus to Acquire XMarkstheSpot

Share this content:
Aptimus Inc., Seattle, an online direct marketing network, said it would acquire XMarkstheSpot, a cost-per-acquisition network, for an undisclosed amount. The deal is expected to close by the end of next week.


Tim Choate, Aptimus' chairman/CEO, would not say how much his company is paying for XMarkstheSpot, but he did say that it would be "a small amount." The acquisition, he said, gives Aptimus technology that it otherwise would have had to develop itself.


"We recently moved to a network model," Choate said, "but don't have all the technology. They built the technology we were planning to build."


He noted that the acquisition gives Aptimus a six- to 12-month lead on developing technology to support its network strategy.


Aptimus changed its name in October from FreeShop.com Inc. and changed its strategy to a direct marketing network approach.


Under the terms of the acquisition, most of XMarkstheSpot's staff in San Francisco will be retained. Choate would not say how many, if any, employees would be laid off.


XMarkstheSpot delivers opt-in leads to both online and offline customers on a pay-for-performance basis. The company said its permission-marketing network mirrors Aptimus' in that marketers acquire new customers, consumers are presented with offers and distribution partners share in the cost-per-action results.


"Their technology will be at the center of our network," Choate said. "We had a strong need for a technological partner like XMarkstheSpot."
Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here